Lifestyle

LOTTE SHOPPING CO., LTD. Launches 'Onshop' to Mark the 30th Anniversary of Online Shopping

The Year’s Largest “Onseong” Shopping Festival to Be Held from the 12th to the 21st

SHIN MIN JOON
2026-10-11 10:06:55
[Edaily Reporter SHIN MIN JOON ] Lotte On, the e-commerce platform of LOTTE SHOPPING CO., LTD.(023530), is hosting the “Onseong Shopping Festa”—its largest event of the year—to celebrate the 30th anniversary of online shopping.

(Image courtesy of Lotte On)

Lotte On will host the “Onseong Shopping Festa” (Onshoppe) from the 12th to the 21st of this month. Lotte On began its online shopping business in 1996 and expanded its operations in 2001 to become Lotte.com, a comprehensive online shopping mall.

In 2020, Lotte On was relaunched as an integrated online shopping platform that combines Lotte’s online and offline retail capabilities with its online shopping expertise. Lotte On is recognized for having evolved the online shopping experience over the past 30 years by expanding its product offerings and services in response to changes in customer shopping habits.

This year’s OnShoppe will feature the year’s biggest discounts. Throughout the event, customers can receive daily OnShoppe coupon packs offering discounts of up to 20%, and three products each day will be unveiled that offer a 30% point rebate to celebrate the 30th anniversary.

The event will also feature “Heritage Brand Week,” showcasing brands that have grown alongside Lotte On, such as the LF Family, MAC, and Lancôme. The 30th Anniversary OnShop Mega Deals will offer discounts of up to 84% on items like Dennis Golf’s fall golfwear. During the OnShop event, Lotte On will also run a “Next-Day Express” promotion in the fashion category, utilizing its “Naeilonda” next-day delivery service.

For customers purchasing clothes ahead of important events, Lotte On offers a guaranteed delivery service. To help customers avoid worrying about size or color, Lotte On is also issuing three additional free return coupons valid through the 30th. Buyers will also receive up to 5% in L-Points.

A Lotte On spokesperson stated, “We’re offering various benefits to customers planning their fall travel wardrobes by taking advantage of the fact that items marked with the ‘Naeilonda’ emblem can be received the next day if purchased by 4:00 p.m. on weekdays,” adding, “We’ve made these preparations to alleviate concerns about returns due to size or color, so we hope you enjoy your fall shopping.”

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