[Edaily Reporter SHIN MIN JOON ] The fashion industry is kicking off its fall/winter (FW) season in earnest with discount sales.

According to the fashion industry on the 11th, HandsomeCorporation(020000), a fashion subsidiary of HYUNDAIDEPARTMENTSTORECO.,LTD, will host “HandsomeCorporation Global Fashion Week,” a discount event featuring international fashion brands, from the 14th to the 20th.

Twenty-one international fashion brands distributed by HandsomeCorporation—including Tommy Hilfiger, △Tommy Jeans, △DKNY, △Our Legacy, and △Fear of God—will participate in this event. The event will take place simultaneously at each brand’s brick-and-mortar stores nationwide, as well as on HandsomeCorporation’s official online mall, TheHanssem.com, and the international fashion specialty mall, H Fashion.

At brick-and-mortar stores, Tommy Hilfiger (Namsung, women’s, and children’s) items will be sold at a 20% discount off the regular price. Tommy Jeans items will be offered at a 30% discount. For other brands, regular-priced items will be discounted by 10% and outlet items by 20% off their respective prices.

For purchases of regular-priced items, customers will also receive additional discounts based on their total spending: 100,000, 200,000, 300,000, 500,000, or 1,000,000 won for purchases of 1 million, 2 million, 3 million, 5 million, or 10 million won or more, respectively.

During the event period, HandsomeCorporation will also hold a prize giveaway for customers who purchase products from two or more participating brands, regardless of whether the purchase is made online or in-store. Through a random drawing, one winner in each of the first, second, and third prize categories will receive travel gift certificates worth 3 million, 2 million, and 1 million won, respectively. Fourth-place winners (10 people) will receive an Instax film camera. Winners will be announced on the 6th of next month via the HandsomeCorporation.com website.

Fashion Platform Co.,Ltd. is also hosting the “On & Off Festival” at its online store and offline locations through the 19th. Offline events will take place at all Musinsa Store locations and Musinsa EMPTY Seongsu.

This event was organized to expand benefits for customers visiting Musinsa’s offline stores. During the month of September, the number of visitors to Musinsa’s offline stores increased approximately 2.8 times compared to the same period last year. This is interpreted as a result of both the expansion of store locations and growing demand to experience products in person offline. Accordingly, Musinsa has added exclusive offline discounts to the benefits already available online.

The “Musinsa MD’s Pick” section stands out the most in this event. It features brands that have gained high popularity in Musinsa’s offline stores, personally curated by merchandise planners (MDs), and offers up to an additional 15% discount on in-store purchases. The “Archive Sale” at offline stores features last season’s items at discounts of up to 83%. In the general sale, featuring 70 participating brands, customers receive an additional discount of up to 10% for in-store purchases.

Both online and offline channels are offering discounts of up to 80% on fall and winter items. Musinsa members will receive a coupon pack offering up to 20% off online purchases, while customers visiting physical stores will receive a coupon pack offering up to 15% off. A “Lucky Receipt” event is also being held for in-store shoppers, with a drawing to award Musinsa Money worth up to 2 million won.

W Concept, which has revamped its Namsung section for the first time in six years, is also offering various shopping benefits through the 18th to celebrate the grand opening of the Namsung section. It is offering a 15% discount on over 30 major brands featured in its lookbook and issuing additional “Double 5%” discount coupons to enhance savings.

Through a first-time buyer event, popular items from 11 brands—including Montbell, Adidas, Merrell, Harley-Davidson, and Sun Love Tour—will be offered daily for 9,900 won. A raffle event offering a Galaxy Z Fold 8 will also be held during the event period.