[Edaily Reporter LEE SEON-WOO ] From the 16th to the 17th, during the “2026 Content Universe Korea” event at the Goyang Flower Exhibition Hall in Ilsan Lake Park, Goyang, Gyeonggi Province, visitors can enjoy a variety of exhibits and hands-on experiences, including pop-up stores, flea markets, and virtual reality (VR), extended reality (XR), and artificial intelligence (AI) media art. These programs are designed to allow visitors to directly observe and experience the process by which creators, intellectual property (IP), and fan communities connect to expand into new content and business opportunities.

"Walt Disney Company Korea" and the brand consulting and marketing firm "IdeaFlap" are operating the pop-up store "House of Toy Story & K-Heritage." This is an event-themed version of the official flagship store “S’more Market Toy House,” currently operating in Anguk-dong, Jongno-gu, and it showcases key characters from the popular animated film “Toy Story” alongside “K-Heritage”-themed products. In addition to product displays and sales, the space—designed to bring the unique stories of this global IP to life—will feature various interactive corners, including a gacha machine, AI photo booths, and DIY activities.
A flea market showcasing items from digital creators’ personal collections is also scheduled. Over the two days, 20 popular influencers will set up their own booths to display and sell items they’ve featured on social media and other platforms. On the 16th, influencers dressed as characters will also host a photo event.

Visitors can also experience content that integrates cutting-edge technologies such as AI art, virtual characters, and XR games. AI Art, which hosted the global AI music video contest “NEXMUSE,” will showcase works that blend AI with traditional painting in the “Media Art Zone.” This is a special exhibition titled “8 Artists, 8 Perspectives,” featuring eight artists: Kim Jin-young, Nakarein, Liz, Mindcan, Baek In-gyeom, Sammul, Oh Mari, and Hawk Ma’amon.
Cutting-edge video production technologies and audience-participatory content projects will also be featured. Westworld and KVR Interactive will demonstrate the latest video production technologies, including VFX and AI-based 3D and panoramic VR. T-Ground will unveil the beta service of “Afterward,” a public participation project that documents how events that garnered significant social attention unfolded afterward.
The admission fee for “2026 Content Universe Korea” is 10,000 won per person, but visitors can attend for free by pre-registering on the website by 5:00 p.m. on the 15th. A prize giveaway will also be held for pre-registered attendees, with winners selected by lottery to receive prizes such as international airline tickets and hotel stays.