Issues & Trends

Linked Inc. Partners with Global AdTech Firm 'X3M LLC'

Game Industry's AX Business Gains Momentum

Kwon Oh Seok
2026-10-15 14:46:56
[Edaily Reporter Kwon Oh Seok ] Linked Inc.(193250)announced on the 15th that it has signed a strategic business agreement with global ad tech company “X3M LLC” (hereinafter “X3M”) and is set to fully expand its AI Transformation (AX) business in the domestic gaming market, leveraging its AI-based mobile monetization solution “Loomit.”
Representatives from Linked Inc. and Loomit pose for a commemorative photo. (Photo courtesy of Linked Inc.)

“Loomit” is a solution that precisely analyzes the payment behavior and ad responses of mobile game and app users to optimize personalized ad formats and exposure levels for each user. It helps maximize monetization efficiency by reducing ad exposure for users with a high likelihood of making purchases and delivering optimal ads to non-paying users.
Under this agreement, the two companies will clearly divide their roles. Linked Inc. will spearhead all aspects of business development—including customer acquisition and proposals for domestic game companies, proof of concept (PoC), and conversion to paid services. X3M will be responsible for product and technical operations, as well as system integration, optimization, and close customer support.
First, the two companies plan to conduct a one-month free PoC of Lumit for domestic game companies to thoroughly verify its real-world performance. Subsequently, they will drive paid conversions for clients whose results have been proven and expand their reach by strengthening channel partnerships with major game platforms.
Linked Inc. aims to secure a new cash cow through this process of introducing Lumit to domestic game companies and facilitating their transition to paid plans. The company plans to solidify a business structure capable of generating sustained revenue alongside the expansion of a stable customer base, positioning this as a new growth engine for its AX business.
Linked Inc. Executive Director Orang Hwi stated, “Using this collaboration as a springboard, we will solidly build practical AX experience tailored to the domestic gaming industry and achieve tangible results.” He added, “By combining proven, high-performance AI solutions with Linked Inc.’s proven business development expertise, we will support our clients’ successful AX initiatives and continuously pioneer new business opportunities.”

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