[Edaily Starin Gim Ga Yeong Reporter] As domestic content trends expand from legacy media to new media, Good Data Corporation—an organization that analyzes the competitiveness of K-content—is launching a survey via FUNdex to track the buzz surrounding web dramas, with a focus on YouTube variety shows, in line with this trend.

On the 23rd, Won Soon-woo, CEO of GoodData Corporation and Data Producer, stated, “YouTube has now established itself as one of the key platforms driving the trends and popularity of K-video content.” He added, “With this web drama buzz survey, we have laid the foundation for integrated analysis spanning TV, OTT, and YouTube. We will usher in an era where the competitiveness of K-video content is compared and reported using a single standard, transcending platform boundaries.”
Starting with the release of TV program buzz rankings in 2015 and expanding its scope to include OTT original content in 2022, Good Data Corporation has been analyzing the integrated competitiveness of TV and OTT dramas and non-drama content. With the launch of this web drama buzz survey, the company will now encompass YouTube in addition to TV and OTT.
GoodData Corporation has selected major representative programs and channels in the YouTube variety genre as survey targets and plans to gradually expand that scope in the future.

Meanwhile, in the Web Drama Buzz Survey for the third week of October 2026—the first official release of its kind—“Hello, I’m Won-i. Nice to Meet You” took first place. Centered on Won-i, the leader of the girl group Lisenne, the program saw a 57.4% increase in buzz compared to the previous week and also ranked first in both the VON (Voice of Netizen) and video buzz categories.
“Sung Si-kyung” took second place, while “TEO_Salon Drip,” which ranked third, also recorded its highest buzz since August. Ranks 4 through 10 were filled by “Calm Man,” “Flame Baseball 2,” “Workman_Workdol,” “No-Ppaku Tak Jae-hoon,” “Soup: Studio Promise Nine,” “The Heartwarming Shin Dong-yup,” and “Ttungttung_Pinggye-go.”
Good Data Corporation’s FUNdex announced the top 10 web drama buzz rankings and stated that detailed survey results, including cast member buzz, will be released via the FUNdex B2B platform. Additionally, the official release of integrated buzz rankings for TV, OTT, and web content will begin in 2027.
Meanwhile, GoodData Corporation has been publishing buzz survey results by analyzing big data on K-content collected daily over the past eight years. GoodData’s big data analysis system is designed exclusively for K-content, providing the most accurate metrics on the online competitiveness of TV programs, OTT originals, and cast members.