[E-Daily Reporter YUN GI BACK ] Ahead of the release of their new album, the group IVE is building excitement for their comeback through a wide range of content activities. They are expanding their reach to the public through variety shows and music content that highlight each member’s unique personality, thereby sustaining interest in their new songs.

IVE has recently made consecutive appearances in a variety of content, ranging from YouTube web variety shows to terrestrial music programs. While promoting their new song “Looks Can Kill,” which was pre-released on the 19th, they focused on showcasing the members’ musical talents and approachable charm.
In particular, their activities highlighting each member’s individual strengths have drawn attention. An Yu-jin showcased her vocal skills on the YouTube channel “John or Park?” by performing the new song and Taylor Swift’s “Cruel Summer” alongside John Park. Liz also demonstrated her vocal prowess on KBS2’s “The Seasons—Sung Si-kyung’s Ear Candy,” where she performed Kim Se-jeong’s “Flower Road” and Akmu’s “How Can I Love Even the Goodbye? I Just Love You.”
On variety shows, they connected with viewers through their natural charm. Jang Won-young showcased a fruit dessert mukbang on “Today’s Joo Woo-jae,” while Ga-eul and Liz displayed their unique interest in food and witty banter on “Jeon Hyun-moo’s Plan 4.” Ray appeared on “Bang Ji-min’s ‘We Just Met, But You’re Telling Me to Use Informal Language?’” and shared the behind-the-scenes story of how she personally suggested the rap lyrics during the preparation process for her new song.
Ga-eul and Lee Seo worked well together on Yoo Byung-jae’s web variety show “Na Geugeugeu,” participating in drawing-based games and talk segments. Ga-eul appeared on “Heo Kyung-hwan’s Trend Show,” while Ray appeared on “Donggeuran Song Hyung-jun,” broadening the scope of their individual activities.
These efforts are significant not only for promoting the new song but also for showcasing each member’s individual charm to a diverse audience. The strategy involves expanding the group’s overall recognition by highlighting their vocal and musical talents through music content and their approachable, everyday personalities and unique traits through variety shows. Notably, the group is sustaining interest in the new song across multiple channels through individual member content.
IVE will release their self-titled mini-album at 6:00 p.m. on the 26th and kick off their full-scale comeback activities.