[Edaily Reporter KYUNG GYEYOUNG ] SHINSEGAE INTERNATIONAL succeeded in not only achieving revenue growth but also returning to profitability in the third quarter—traditionally considered the off-season for the fashion industry—thanks to increased sales of luxury fashion and beauty products and the growth of its in-house beauty brands.

SHINSEGAE INTERNATIONAL(031430)The company announced on the 10th that its consolidated operating profit for the third quarter was 5.1 billion won, marking a return to profitability compared to the same period last year. Preliminary figures for the same period showed revenue increased by 16.6% to 299.5 billion won, while net income turned positive at 13.5 billion won.

A SHINSEGAE INTERNATIONAL official explained, “Sales of luxury fashion and beauty brands increased, and our in-house beauty brands also grew, driving up revenue,” adding, “Combined with operational efficiency improvements and structural reforms in the domestic fashion division, we achieved both revenue expansion and a rebound in profits.”

Looking at revenue by division, the fashion division increased by 17.3% compared to the third quarter of last year, while the cosmetics division grew by 15.9% over the same period.

Within the fashion division, overseas fashion sales grew by 27.9% compared to a year ago. In addition to growth from luxury brands such as “Erno,” “Rick Owens,” and “Dries Van Noten,” newly launched brands like “Enfant Riche Déprimé” and “Beauori” also saw their sales nearly double. Brands such as “Emporio Armani,” “Yohji Yamamoto,” and “UGG” also posted double-digit sales growth rates. Domestic fashion brands, including “Harley-Davidson Collections,” “Man on the Bun,” and “Dellarana,” also showed steady growth.

In the cosmetics division, sales of brands operated by SHINSEGAE INTERNATIONAL rose 18.4% year-over-year, while sales of imported cosmetics brands increased 15.9%. Among the company’s own brands, “Yeonjak,” “Bidibichi,” and “IM CO., LTD.” were popular, while among international brands, perfume brands—including “Maison Francis Kurkdjian”—and color cosmetics brands—such as “Laura Mercier”—gained traction.

SHINSEGAE INTERNATIONAL emphasized that its subsidiaries are laying the groundwork for mid- to long-term growth by realigning their business strategies for each brand. Shinsegae Co.,Ltd is expanding its business into the global market following the rebranding of “Studio Tom Boy” and “BOB.” Amuse Korea plans to expand its sales network through major global retail channels, including its entry into the U.S. department store “Nordstrom” and the retail chain “Target” last September.

SHINSEGAE INTERNATIONAL official stated, “With sales growth continuing across all major business segments and the results of our profitability-focused business operations becoming visible, the trend toward improved performance has become clear,” adding, “We will continue to enhance the competitiveness of our core brands and strengthen operational efficiency across each business segment to lay the groundwork for sustained growth and stable profit generation.”