[Edaily Reporter Choi Hee-jae ] CJ CGV is expanding its customer touchpoints by launching a service that allows users to complete the entire process—from booking a movie theater to making a payment—online in a single step.

CGV announced on the 11th, “We are introducing ‘MY CINEMA,’ a new service that streamlines the process of renting out movie theaters.”

“MY CINEMA” embodies the concept of enjoying a movie theater on your own terms. Its most notable feature is the “Instant Theater Rental” function, which allows customers to make reservations and complete payments directly.

Previously, customers had to submit a private screening request, which then required verification by a staff member and a phone consultation before the reservation could be confirmed. Now, however, customers can complete both the reservation and payment in one go without the need for a separate consultation. This enhancement improves convenience, making it easier to use movie theaters for a variety of purposes—not only corporate events or group screenings but also gatherings with friends and family, fan events, and celebrations.

By entering the desired theater, date, and number of guests in the “Instant Private Screening Reservation” tab of the CGV mobile app, users can view available screens and showtimes that meet their criteria. “Instant Private Screening Reservation” is linked to the existing movie schedule, allowing reservations to be made at least three weeks in advance of the desired date; once a screen is selected and payment is made, the reservation is immediately confirmed.

CGV is conducting a pilot program at 34 theaters nationwide to ensure the new system adapts to on-site conditions and operates smoothly. The initial locations include CGV Gangbyeon, Godeok Gangil, Goyang Baekseok, Gwangju Geumnam-ro, Gwangju Sangmu, Gwangju Cheomdan, Daegu Stadium, Daegu Jukjeon, Daegu Hanil, Dongnae, Dongsuwon, Bucheon, Seomyeon Sangsangmadang, Centum City, Shinsegae Gyeonggi, Apgujeong, Yeosu Ungcheon, Yeonnam, Yeongdeungpo Times Square, Ori, Wangsimni, Yongsan I’Park Mall, Ulsan Samsan, Incheon, Ilsan, Jeju, Cheonan Terminal, and Cheongju (Seomun)—all major CGV theaters nationwide.

A CGV spokesperson stated, “Based on future operational results and customer feedback, we plan to gradually expand the scope of the ‘Instant Booking’ service to all CGV theaters nationwide.”

In addition to “Instant Screening Reservation,” CGV also offers △Custom Screening Inquiries and △Group Ticket Inquiries tailored to customers’ specific needs. If you wish to use a screening room for purposes other than movie screenings—such as corporate events, preview screenings, lectures, briefings, or presentations—you can use the “Custom Screening Inquiry” service. Both “Custom Screening Inquiry” and “Group Ticket Inquiry” services are available after submitting an online application and receiving approval from a service administrator.

To help customers find the services they need more easily, CGV is also introducing “Paconi,” an AI chatbot exclusive to “My Cinema.” Going beyond simply answering inquiries, Paconi assists customers by guiding them to products that match their needs and explaining usage policies.

“My Cinema” can be accessed via the “Group/Private Screenings” tab under “Booking & Reservations” on the CGV mobile app or the CGV website’s main screen.

Ko Jae-soo, Head of the Cinema Business Division at CJ CGV, explained, “This ‘My Cinema’ service streamlines the venue rental process, allowing customers to find, reserve, and pay for their desired theater and time slot just as they would when booking a movie ticket.”

He added, “We will continue to expand the user experience so that a wide range of customers—including not only companies and organizations but also friends, families, and fan communities—can utilize the movie theater in their own unique ways.”