[Edaily Reporter Choi Hee-jae ] CineQ, the theater division of content and media group NEW, is expanding its regional presence by opening a new location

CineQ announced on the 11th, “We will officially open the Gwanggyo Sanghyeon branch in Yongin, Gyeonggi Province, on the 19th.” Following the opening of the Daegu Gyeongsan branch last July, the company is expanding its regional cinema operations with this new location.

The CineQ Gwanggyo Sanghyeon location features a total of four screens and 406 seats. The company plans to improve access to cultural experiences for local audiences through reasonable ticket prices and a comfortable viewing environment, while establishing itself as a new cultural hub in the Gwanggyo Sanghyeon area.

To commemorate the opening of the Gwanggyo Sanghyeon location, CineQ has prepared various promotions and benefits for new customers.

From the opening date, the 19th, through the 18th of next month, welcome benefits will be offered to new members. Members who sign up for CineQ and set “Gwanggyo Sanghyeon” as their preferred location will receive one complimentary movie ticket the day after signing up.

There are also plenty of practical benefits for moviegoers visiting the theater in person. For one month, from the 19th to the 18th of next month, members who complete their first paid movie viewing at the Gwanggyo Sanghyeon Branch will receive two 3,000-won movie discount coupons, as well as a “Double Points Benefit” that awards double viewing points for screenings within seven days after the event ends.

Information on how to participate in the program and important notes can be found on the official CineQ website, mobile app, and official Instagram account.

CineQ currently operates 10 locations nationwide. The company plans to strengthen its competitiveness in the theater business by improving operational efficiency at existing locations while securing new ones, and by expanding operational models tailored to regional demand and location-specific characteristics.

This expansion strategy is also linked to improved financial performance. According to NEW on the 30th of last month, CineQ’s cumulative attendance from January through August of this year increased by approximately 42% compared to the same period last year. During the same period, operating profit also turned from a loss in the prior-year period to a profit.