[Edaily Reporter Kim Hyung-il ] MindBridge, a casual brand under TBH GLOBAL(084870), announced on the 12th that it is seeing strong sales early in the fall/winter (FW) season.
TBH GLOBAL CI. (Photo courtesy of TBH GLOBAL)
As of October, MindBridge’s cumulative sales of FW season products increased by 19% compared to the same period last year. Additionally, sales of winter outerwear rose by 20% year-over-year. In particular, sales of jackets—as opposed to coats—surged by 81%, driving overall growth. Cumulative sales of women’s apparel also rose by 30% year-over-year, significantly outpacing the 5.7% growth rate for Namsung apparel. This underscores the strong growth of MindBridge Woman, the company’s women’s apparel brand.
TBH GLOBAL expects the sales growth trend to accelerate once the cold snap drives demand in earnest starting in November. The company has positioned coats and lightweight down jackets as its flagship products and secured inventory through advance reorders of popular items. The additional production volume is scheduled to arrive in stages throughout November.
For coats, the company is showcasing products featuring differentiated materials, such as alpaca and cashmere blends. The lightweight down jacket lineup consists of a diverse range of styles suitable for commuting and layering.
The company is also working to strengthen its supply responsiveness by leveraging its production base in Vietnam. To meet the growing demand for its flagship products, TBH GLOBAL has begun expanding production capacity through its Vietnamese subsidiary. The plan is to reduce the time required for additional production of popular items and ensure a steady supply of inventory in response to seasonal demand fluctuations.
TBH GLOBAL plans to improve inventory management and production efficiency through a Just-in-Time (JIT) system, while establishing a structure where strong sales lead to additional production and supply. The company expects to see the benefits of this expanded production capacity starting with this fall/winter season.
A TBH GLOBAL official stated, “Sales growth is the driving force behind our decision to expand production capacity through our own facilities,” adding, “We plan to expand production capacity through our Vietnamese subsidiary and reduce lead times to simultaneously improve our responsiveness to demand and production efficiency.”
Meanwhile, TBH GLOBAL operates brands such as Mindbridge, Basic House, Aquascutum, and Juicy Judy.
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