[Edaily Reporter YUN GI BACK ] From the U.S. Billboard charts to the Suanbo Hot Springs in Chungju, North Chungcheong Province—BLACKPINK member Jennie’s influence is extending beyond the music industry to local tourist destinations. After proving her presence in the global music market by reaching No. 3 on the Billboard Hot 100 with a collaboration track featuring Tame Impala, she has now put a domestic hot spring in the spotlight with a single photo posted on social media.

According to the music industry on the 13th, “Dracula,” a collaboration between Jennie and Australian singer Tame Impala, reached No. 3 on the latest Billboard Hot 100 chart. This marks her highest-ever ranking, up two spots from the previous week.
This ties the record for the highest ranking ever achieved by a female K-pop solo artist, previously set by Blackpink member Rosé with her collaboration with Bruno Mars, “APT.” Excluding the No. 1 hit “Golden” from the anime “K-Pop Demon Hunters” OST, this is the highest ranking ever achieved by a female K-pop artist.
Particularly noteworthy is its “reverse climb” to the top. “Dracula” reached the Top 3 for the first time 58 weeks after entering the Billboard chart. It is the song that took the longest to reach the Top 3 in the history of the Billboard Hot 100, surpassing the previous record of 51 weeks held by Glass Animals’ “Heat Waves.”
Originally released in October of last year as a Tame Impala track, “Dracula” reached a new turning point in February of this year with the release of a remix featuring Jennie. The song gained traction primarily through short-form video platforms, sustaining its popularity over the long term, and recently saw a resurgence in popularity coinciding with the Halloween season. It is particularly significant that the song has maintained its momentum for over a year, rather than fading after a brief surge in popularity immediately following its release.
Having established her presence in the music industry, Jennie also became a hot topic in an unexpected place: the Suanbo Hot Springs in Chungju, North Chungcheong Province.
On the 4th, Jennie posted photos of herself relaxing on her social media, accompanied by the caption, “The only two ways I know how to heal.” In the photos, Jennie is seen enjoying a leisurely moment in a swimsuit at an open-air hot spring surrounded by stone walls.

As soon as the photos were released, fans were curious about the location. Although the scenery resembled a luxury overseas resort or a Japanese ryokan, the place Jennie actually visited was the Suanbo Hot Springs in Chungju, North Chungcheong Province. Along with surprise at the fact that such a place existed in Korea, interest in the location surged.
It was revealed that Jennie visited “Yuwonjae,” a premium hot spring hotel located in Suanbo. The property features accommodations with private gardens and exclusive hot spring baths. Following news of Jennie’s visit, inquiries about hot spring facilities in the Suanbo area reportedly surged. The city of Chungju is also delighted by this unexpected publicity.
Chungju Mayor Lee Dong-seok shared the news, expressing his anticipation by saying, “A record-breaking boon has emerged ahead of next year’s ‘Visit Chungju Year,’” and adding, “When global superstar Jennie goes somewhere, people all over the world take notice.”
This case is particularly noteworthy because a local tourist destination gained attention solely through Jennie’s everyday social media posts, without any separate tourism promotion campaigns or modeling contracts. The mere fact that it was a place Jennie visited drew significant interest, effectively putting a new spotlight on a relatively familiar domestic hot spring destination.
Jennie has set new records on the Billboard charts with her music and sparked interest in domestic tourist destinations through her everyday life. She is demonstrating the far-reaching influence of a global star who shapes public tastes and consumption not only on stage but also off stage.