[E-Daily Reporter Lee So-Hyun ] Cafe24 Corp.(042000)will present solutions for e-commerce growth next year, focusing on changes in AI-based shopping, brand competitiveness, and global sales strategies. Specialized booths covering operations, marketing, logistics, and overseas sales will also be set up to provide online businesses with on-site consultations, including step-by-step implementation plans tailored to each stage of their business.

Cafe24 Corp. announced that it will host the e-commerce conference “expand 2027” on December 10 at 1:00 p.m. at the COEX Grand Ballroom in Gangnam-gu, Seoul.

The event will examine the evolving online shopping landscape, where AI supports product discovery and purchasing, and share strategies for translating these changes into actual sales and operational efficiency.

Ahn Bo-ra, a Product Manager on the Cafe24 Corp. Commerce Platform Team, will explain how AI is transforming the purchasing journey in a session titled “AI-Transformed Commerce: The Turbulent Year of 2026.” Kwak Hyung-seok, General Team Leader, will present strategies for improving operational efficiency through AI and securing new sales opportunities in a session titled “The Future of Commerce in 2027: New Growth Strategies.”

Brand competitiveness and customer acquisition strategies are also key topics. Immanuel, Head of the Intelligent Experience Design Team, will explain the characteristics of brands that drive customer choice. Additionally, sessions will cover online store operations, marketing, creator commerce, and global sales.

On-site Consultations on Overseas Sales and Logistics

Global-e will lead the discussion on direct overseas sales strategies. Ran Almog, Country Manager of Global-e, plans to share examples of how domestic brands can launch overseas sales through their own online stores and reduce operational burdens, based on case studies of collaboration with Cafe24 Corp.

Cafe24 Corp. and its partner companies will operate a total of nine booths at the event.

At the “Enterprise” booth, Cafe24 Corp. will provide guidance on optimizing online store operations, marketing, and customer service (CS). The “Creator Marketing” and “Daily Delivery” booths will offer insights on collaborating with creators and leveraging YouTube Shopping, as well as strategies for optimizing logistics, respectively.

The “K-Manufacturing Innovation” booth will cover building private brands and matching with manufacturers, while the “Alibaba.com Sourcing” booth will address product sourcing strategies to reduce inventory burdens. The “Global” booth will offer consultations on overseas expansion, localization, and sales strategies.

Partner companies will also conduct separate consultations. Global-e will cover international payments, customs duties, shipping, returns, and settlement, while TikTok Korea will provide advertising consulting and strategies for overseas expansion using TikTok Shop. SaveTax, a tax firm, will handle tax accounting and tax-saving consultations.

Lee Jae-seok, CEO of Cafe24 Corp., stated, “In 2027, the ability to identify and execute new growth opportunities amid changing consumer behaviors and sales environments driven by AI will become even more critical.” He added, “Based on the technical capabilities and hands-on experience we’ve accumulated while leading the e-commerce market, Cafe24 Corp. will support online businesses in formulating and executing their growth strategies for next year.”