High1 Resort Attracts 24 MICE Events and 11,000 Visitors in the Third Quarter… “Boosting the Local Economy”
Solidifying Its Position as a “Global MICE Hub” with Extensive Infrastructure and Natural Environment
Over 11,300 Attendees in the Third Quarter at Events Including the Korean Society of Civil Engineers and the Fall Joint Academic Conference of Resource-Related Societies
[Edaily Reporter Oh Hee-na ] High1 Resort, operated by Gangwon Land, is strengthening its presence as a MICE (Meetings, Incentives, Conferences, and Exhibitions) hub by hosting a series of major academic conferences and international symposiums. Gangwon Land plans to accelerate its vision of becoming a global public-type integrated resort that injects vitality into the region. Gangwon Land announced on the 15th that it attracted 24 major MICE events in the third quarter alone, drawing 11,300 visitors to High1 Resort. Following the successful hosting of the “KSCE 2026 CONVENTION,” a large-scale comprehensive academic event in the civil engineering field organized by the Korean Society of Civil Engineers (KSCE) that took place over three days starting on the 21st of last month, the resort continued to attract major academic events in November, demonstrating its strength as South Korea’s undisputed leading MICE hub. In November as well, the “2026 Fall Joint Academic Conference on Resources,” held from the 4th to the 6th, and the “10th KOMIR (Korea Mining and Mineral Resources Corporation) International Symposium,” along with the “2026 Fall Academic Conference of the Korean Society for Aeronautics and Astronautics,” held from the 10th to the 13th, all concluded successfully. The Fall Academic Conference of the Korean Society for Aeronautics and Astronautics, which concluded on the 13th, brought together approximately 1,500 experts and researchers in the aerospace and defense fields from across the country at the High1 Grand Hotel Convention Tower to discuss cutting-edge aerospace technologies and policies. Furthermore, starting on the 18th, the “2026 High1 Resort Asia Model Festival” will be held for the third consecutive year, featuring over 1,000 entertainment professionals—including models and designers from 25 Asian countries—along with fashion shows and award ceremonies, continuing the momentum. High1 Resort has established a systematic support system by organically integrating convention facilities capable of accommodating large crowds with extensive lodging, dining, and leisure infrastructure. It has gained a reputation as a healing-oriented MICE destination where attendees can enjoy both academic discussions and relaxation amid the pleasant highland natural environment, earning high praise from both organizers and participants. By attracting 24 major MICE events in the third quarter alone—drawing approximately 11,300 visitors to High1 Resort—the resort has revitalized the surrounding commercial district, making it a prime example of an effective regional partnership model. Kim Do-kyun, CEO of Gangwon Land, stated, “It is deeply meaningful to us that we were able to successfully host major academic events this fall in key national industries such as civil engineering, mining and mineral resources, and aerospace, thereby showcasing High1 Resort’s outstanding MICE capabilities.” He added, “We will continue to expand our efforts to attract large-scale events to drive the local economy and, furthermore, do our utmost to leap forward as a global public-type integrated resort representing South Korea.”
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