[Edaily Reporter Kim Mi-kyung] #Namyang Dairy has been leading the effort to promote accurate understanding of epilepsy for over 20 years.

Namyang Dairy announced on the 4th that it will run the "Purple Together" campaign, aimed at improving awareness of epilepsy and supporting patients, through the 30th. The company plans to sell picnic mats featuring artwork created by epilepsy patients and donate all proceeds to support patients.

This campaign was organized to increase social understanding of epilepsy and to support a healthy future for patients. Namyang Dairy produced the “Have a Good Time” picnic mat using artwork by Choi Min-jun, an artist who has continued his creative work while pursuing his dream of becoming an artist. The picnic mat features a purple background—symbolizing improved awareness of epilepsy—and is designed with Choi’s “Desert Animals” illustrations and handwriting. The mats also feature water-resistant properties and a portable handle, enhancing their practicality.

Artist Choi has conveyed messages to improve epilepsy awareness through various creative activities. He participated in the production of souvenirs for the 2017 Busan International Film Festival and showcased his work at the 2022 Seoul Design Festival. Last year, he received a commendation from the Chairperson of the National Assembly’s Culture, Sports, and Tourism Committee at the “World Epilepsy Day” event.

Namyang Dairy has been supporting people with epilepsy for over 20 years. In 2002, the company developed “Ketonia,” the world’s first liquid ketogenic diet product, and is currently the sole producer and supplier of this product in Korea. Ketonia is a food for special medical purposes designed for people with epilepsy who require a ketogenic diet.

In addition to product development, the company continues to carry out support programs for patients and their families. It has conducted internal awareness campaigns, hosted lectures by patient-authors, and organized art exhibitions. Last year, it operated “Hope Camp,” a family participation program. In February of this year, to mark World Epilepsy Day, the company presented scholarships funded by employee donations and plans to expand its scholarship programs in the future.

Kim Soo-hyang, Manager of the Brand Team at Namyang Dairy Products, said, “We planned this campaign to support the future of 22-year-old epilepsy patient and artist Choi Min-jun as he pursues his dreams,” adding, “We will continue our healthy partnership to raise social understanding of epilepsy and support patients and their families.”

Meanwhile, Namyang Dairy has adopted “Healthy Partnership for All Generations” as its CSR slogan and is expanding social contribution activities for vulnerable groups, including infants and toddlers, young caregivers, single-parent families, and the elderly. Recently, the company conducted a campaign to support pregnant employees in the workplace and is striving to create social value through initiatives such as producing special formula for children with rare diseases and implementing inclusive design for the visually impaired.