[Edaily Reporter Kyung-young Kyung] #LF announced on the 8th that Ate Accessories, the contemporary accessory brand it operates, is accelerating its overseas expansion by opening pop-up stores in Taiwan following its launch in Japan.

Ate Accessories has established its brand identity centered on the “RUBAN” line, which offers a modern reinterpretation of ribbons. Previously, in March, the brand opened its first overseas pop-up store at the Hankyu Umeda Main Store in Osaka, Japan, where sales exceeded the target by more than double.

From the 5th to the 11th, Ate Accessories will operate a pop-up store at the Shin Kong Mitsukoshi Taichung Zhonggang Branch, the top-performing department store in Taiwan in terms of sales. Taiwan has shown significant interest in the brand, ranking second only to South Korea in terms of followers on Ate Accessories’ official social media accounts by country.

At the Taiwan pop-up, Ate Accessories showcased its signature Le Bon line, along with the “FRILL” and “BONBON” collections. The strategy is to impress upon local customers Ate’s unique personality by focusing on signature collections that best showcase the brand’s distinctive identity. In particular, the brand released Taiwan-exclusive colorways for the Le Bon bag, such as the “Bubble Tea Edition” and “Sky Blue,” inspired by Taiwan’s iconic beverages.

An LF Ate Accessories representative stated, “A distinct brand identity is our most powerful weapon for capturing the hearts of fans both domestically and internationally. The secret to our success overseas lies in deeply exploring our own identity rather than chasing trends,” adding, “We plan to gradually expand our presence into the global market.”