[Edaily Reporter Kyung Gye-young] Adidas Vibes, the fragrance line from Adidas, announced on the 12th that it has selected actor Kim Jae-won as its Korean ambassador.

adidas Vibes is a fragrance collection inspired by sports lifestyle, designed for the younger generation who want to freely express their own individuality and emotions. Coty Korea holds the brand license for adidas Vibes, while #LG Household & Health Care serves as the official domestic sales and marketing partner for adidas fragrances, handling brand operations and marketing.

Regarding the selection of Kim Jae-won as the domestic ambassador, Coty Korea explained, “Kim Jae-won’s positive and dynamic image aligns with the brand values that Adidas Vibe pursues.” Kim Jae-won has garnered attention as a rising star through his steady acting skills and bright, healthy image in shows such as "Yumi’s Cells Season 3" and "The Tale of Lady Ok." Kim Jae-won said, “I am delighted to be working with Adidas Vibe, a brand I have always admired,” adding, “I want to authentically convey the various emotions and moods of everyday life through this fragrance.”

Coty Korea plans to increase brand awareness and expand its connection with consumers, starting with this ambassador selection.

Adidas Vibe is launching four varieties of "Adidas Vibe Eau de Parfum"—△Wonder Force, △Dream Glaze, △Smooth Pace, and △Power Zone—featuring unique fragrance combinations that break away from traditional perfume conventions.

Coty Korea and LG Household & Health Care stated, “Through the Kim Jae-won ambassador campaign, we will communicate more actively with domestic consumers and accelerate growth through a differentiated brand experience.”