[Edaily Reporter Shin Su-jeong] #Samlip is expanding its push into the North American dessert market by introducing its long-standing flagship product, Borumdal, to Costco in the U.S. Following the sell-out of its initial shipment of Samlip cheesecake at Costco last year, the company is now adding Borumdal to its export lineup, thereby broadening overseas sales channels for Korean-style baked goods.

According to industry sources on the 12th, "Borumdal" has been sold at approximately 400 Costco stores across all 50 U.S. states since last May. The initial export shipment totaled 11.75 million packages. This is 21 times larger than the initial shipment of 560,000 packages of Samlip’s cheesecake, which debuted at U.S. Costco stores last September.

Samlip’s cheesecake became the first Korean bakery product to be stocked at approximately 100 Costco stores in the western U.S. last September. Sales were concentrated in areas such as San Francisco, Los Angeles, and San Diego, with an average of about 27,000 packages sold per day, leading to the initial shipment selling out within three weeks. Subsequently, Samlip expanded its distribution to Costco stores nationwide, supplying an additional 10 million packages by the end of April this year.

Building on the local response to the cheesecake, Samlip began exporting BorumDal. Celebrating its 50th anniversary this year, BorumDal is a product featuring strawberry cream sandwiched between layers of chiffon cake. The product sold in the U.S. retains the brand name “BorumDal” and includes the English description “Strawberry Fullmoon Chiffon Cake.”

The domestic food industry views this as an example of Korean-style baked goods expanding the range of K-food export items, following in the footsteps of ramen, kimchi, and frozen foods. It is also noteworthy that products featuring a relatively soft texture and a less cloying sweetness are being well-received by local consumers in the U.S. dessert market.

A food industry official stated, “The cases of Samlip’s cheesecake and BorumDal demonstrate that the soft texture and balanced sweetness of Korean-style baked goods are more competitive among global consumers,” adding, “Recent achievements in the U.S. market indicate the potential for K-desserts to establish themselves as the next growth engine for K-food.”