[Edaily Reporter Kim Jeong-yu] #Shinsegae International’s cosmetics (beauty) brand ‘Bidibichi’ has set a goal to increase its sales in the Japanese market this year by more than 14 times compared to last year.

According to Shinsegae International on the 14th, BIDIBEACH has confirmed its entry this month into 60 locations of the Japanese premium beauty department store "Ainz & Tulpe," 20 locations of the lifestyle beauty store "Shop-in," and 40 locations of the lifestyle specialty store "Hands." This comes in addition to its existing presence in "Loft," "Plaza," and "At Cosme."

Sales in Japan are also on the rise. During the second-quarter “Mega Wari” discount event on the Japanese e-commerce platform “Qoo10,” Vidivici doubled its sales compared to the previous quarter. Vidivici’s “Black Perfection Cover Fit Cushion” (Black Cushion) drove these sales.

The Black Cushion also recently ranked first in the cushion foundation category of the Japanese beauty magazine ‘LDK The Beauty,’ outperforming all other Korean and Japanese brands.

It has also received global awards. In April, the Black Cushion won the Professional category at the ‘Marie Claire 2026 Prix d’Excellence de la Beauté.’ It was praised as a product that “reflects the standards sought by professional makeup artists, embodying sophisticated technology and vision.”

Amid intensifying competition in the K-Beauty market in Japan, Vidivici is focusing on securing a stable demand base centered on repeat purchases. The company plans to increase brand touchpoints through the expansion of online and offline distribution networks, collaborations with local influencers and media, and experiential marketing. Through these efforts, it has set an aggressive goal of increasing sales in the Japanese market this year by 14 times compared to the previous year.

A company official stated, “As our product competitiveness and brand credibility are recognized simultaneously in the Japanese market, the pace of our local business expansion is accelerating,” adding, “We will establish ourselves as a brand that is loved long-term in the Japanese market, going beyond a temporary trend.”