[Edaily Reporter Kim Hyun-ah] #KT Millie’s Library has partnered with K Bank to launch a unique savings product that combines finance and reading. This is seen as a strategy to increase user engagement time and attract new customers by linking content with financial services.

Milli’s Library announced on the 16th that it has launched “Curious Savings with Milli’s Library,” a product that integrates reading content with K Bank’s one-month term savings product, “Curious Savings.”

This product allows users to make flexible daily deposits ranging from a minimum of 100 won to a maximum of 50,000 won, at which point a random preferential interest rate is applied, and a story based on recommended books is revealed. It is designed so that users can naturally experience reading content during the savings account enrollment process.

Milli’s Library will introduce recommended books in three phases. The first title is Rian Jang’s novel *J Is Dead*, followed by Keigo Higashino’s *The Rose and the Knife* and author Heo Jin-hee’s *The Inheritance of the Spirit*, which will be released sequentially.

Customers who complete 31 payments will receive an interest rate benefit of up to 6.70% per annum (base rate of 0.70% per annum, pre-tax) along with a one-month subscription to Millie’s Library. The company expects that customers will continue to use the reading service even after the savings plan matures.

The collaboration garnered attention even before its launch. The pre-announcement event, held from May 26 to June 9, attracted approximately 1.09 million unique visitors (UV), 2.93 million page views (PV), and 170,000 participants. In particular, *J Is Dead* rose to the top of Millie’s Library’s search rankings just two days after the event began, with searches and rentals surging.

To commemorate the collaboration, a special “AI Quiz Challenge” event is also being held. A live quiz will be hosted on the 24th for customers who registered for the pre-event by the 23rd, and 1,000 participants will be selected via a drawing to receive a one-month Millie’s Library subscription.

Choi Chan-wook, Head of Marketing at Millie’s Library, stated, “We designed this initiative to combine reading content with the process of using financial services, allowing users to naturally engage with books,” adding, “We will continue to expand the reading experience by collaborating with various industries in the future.”