[Edaily Reporter Song Jae-min] LG Electronics received praise as the TV that most accurately conveys the creator’s intent at the “LG OLED Hollywood Roadshow,” an event held for film production professionals in the U.S. and Europe.

LG Electronics announced that it held the “LG OLED Hollywood Roadshow” this month in London, UK, and Munich, Germany, following an event in Los Angeles, USA, last May. Since 2024, LG Electronics has been hosting these events to introduce new OLED TV models to video production experts in Hollywood, the U.S., and Europe, and to gather feedback on picture quality and viewing experiences from the perspective of actual content production.

The events were attended by Hollywood video production experts, including Joanna Coelho, director of photography for the HBO drama *The Pitt*, and Joshua Pines, a color scientist who has worked on films such as *Gravity*, *The Revenant*, and the *Star Wars* series. The European events also featured colorists responsible for color grading content for Disney+ and Apple TV+.

Director of Photography Joanna Coelho commented, “LG OLED TVs accurately reproduce blacks and contrast even in bright environments and effectively reduce screen glare, faithfully conveying the colors and depth intended by content creators,” adding, “They maximize viewer immersion.”

Color scientist Joshua Pines also remarked, “LG OLED demonstrated color reproduction on par with reference monitors used in studios,” adding, “It naturally rendered even the finest details without banding or noise, impressively achieving the level of picture quality that is highly valued in content production environments.”

This roadshow centered on the 2026 LG OLED evo AI (G6). The new model features the “3rd-generation Alpha 11 AI processor” combined with “Reflection-Free Premium” technology, which reduces screen glare to deliver crisp picture quality even in bright environments.

LG Electronics also conducted comparative demonstrations at the event with RGB LED-based LCD TVs and third-party OLED TVs. Through these demonstrations, the company highlighted the differentiated picture quality advantages of LG OLED TVs, including Perfect Color, Perfect Black, HDR performance, gradation expression, color accuracy, and glare reduction capabilities.

Baek Seon-pil, Head of Display CX at LG Electronics, said, “We will continue to communicate and collaborate with content production experts who rigorously evaluate even the slightest differences in picture quality to further enhance the picture quality competitiveness of LG OLED TVs.”