[Edaily Reporter Lee Hye-ra] #Auto& announced on the 19th that it has been selected as the global supplier of premium merchandise for the 2026 FIFA North and Central America World Cup, sold through Hyundai Motor Company, and will exclusively supply a total of 19 licensed products.

Auto& has signed this contract with FIFA (Fédération Internationale de Football Association) and will supply 2026 FIFA North and Central America World Cup premium edition merchandise to approximately 50 countries worldwide.
The product lineup consists of 19 items, including die-cast models, keychains, figurines, T-shirts, and flap caps, and has been designed as a premium collection that embodies the brand value and identity of the FIFA World Cup.
Auto& is currently conducting promotions for VIP customers and B2B sales by leveraging Hyundai Motor’s global sales network. Some products are also available on the Hyundai Collection online store. The company plans to actively explore diversifying its collections to meet the needs of general consumers through future FIFA premium items.
This project was carried out in collaboration with Hyundai Motor Company. Hyundai Motor serves as the official mobility partner for FIFA-organized tournaments and has extended its partnership with FIFA through the 2030 FIFA World Cup, maintaining its status as a top-tier official FIFA partner.
An Auto& representative stated, “We are honored to participate as an official licensed merchandise supplier for the FIFA World Cup, an event that brings together soccer fans from around the world,” adding, “Based on our unique product planning capabilities, we will provide special experiences to global customers and continue to expand our licensing and brand business.”
Meanwhile, Hyundai Motor Company is operating the “2026 FIFA World Cup Exhibition Hall” at Hyundai Motorstudio in Goyang, Gyeonggi Province, where it is displaying and selling related merchandise. The exhibition will run through August 16.