[Edaily Reporter Yun Junghoon ]SKTelecom(017670)is stepping up efforts to expand its engagement with college students in order to incorporate the authentic voices of this young demographic into its overall business operations.

SKT announced on the 22nd that it is launching the “CX (Customer Experience) Campus” project in partnership with the Ministry of Employment and Labor and the Korea Productivity Center to drive service innovation through the ideas of college students. The project will run for eight weeks, starting today and continuing through August 16.

The project is part of the “Future Tomorrow Work Experience Program,” which is overseen by the Ministry of Employment and Labor, supported by the Korea Chamber of Commerce and Industry, and operated by the Korea Productivity Center. It will involve collaboration between SKT staff responsible for customer value innovation, marketing, and security, and college students to develop service improvement proposals.

SKT will support university students in gaining hands-on experience in the telecommunications field and strengthening their employability through mentoring by industry professionals. The company also organized this project to gather feedback on the needs of the younger generation and areas for service improvement, with the goal of incorporating this feedback into its actual services.

SKT has completed the selection of individual participants and teams (up to four members) from current students and those on leave at domestic universities and graduate schools, and plans to run the project for a total of eight weeks, from the 22nd through August 16.

The project themes include: △marketing for flagship smartphones, △expanding T-Roaming usage, △enhancing the security experience, and △proposals for improving the offline store experience.

Participating students will collaborate with SKT professionals (mentors) to conduct market analysis, survey customer demand, analyze key case studies, identify areas for improvement, and propose actionable solutions. They will hold weekly progress meetings with SKT and present their final proposals in August.

SKT plans to share the improvement proposals presented at the final presentation with relevant departments and actively incorporate the students’ opinions and ideas to drive service changes that customers can tangibly experience.

Recently, SKT has been meeting customers directly to gather feedback on-site and translate it into tangible changes. Representative examples include “Outreach Services,” which visit digitally underserved communities to provide mobile education and service support, as well as the “Customer Trust Committee” and “Customer Advisory Group,” independent advisory bodies established to listen to customer voices.

Lee Hye-yeon, Head of SK Telecom’s Customer Value Innovation Division, stated, “Unlike a simple internship experience, this project conducted in collaboration with the Ministry of Employment and Labor is a meaningful initiative in which university students team up with SK Telecom employees to contribute to actual service improvements.” She added, “We will continue to make improvements without overlooking even the smallest voices of our diverse customers, so that they can truly feel SK Telecom’s efforts to change.”