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kakaopay Launches New Brand Campaign, “Let’s Stay Together for a Long Time”

Introducing the 100 Brands Newly Selected This Year

[Edaily Reporter Kang Min-koo ] kakaopay(377300)will host an online event from the 22nd through the 5th of next month to introduce the new brands joining its 2026 “Together for a Long Time” campaign, which promotes mutual growth with small business owners.

(Source: kakaopay)

The event is organized under the theme “Value Forged by Time, Stories to Share for Years to Come.” It highlights the unique stories and values of small business brands as they evolve over time. kakaopay will showcase the new participating brands under three themes: △ Values Preserved Over Time, △ Tastes That Enrich Daily Life, and △ Promises for Tomorrow.

The “Time-Honored Values” section introduces K-heritage brands rooted in tradition and local culture. “Tastes That Enrich Daily Life” features brands that enhance everyday life with practical functionality and stylish design. “Promises for Tomorrow” spotlights value-driven brands that prioritize sustainability by considering the environment and society.

Special promotions are also being held to help small business products reach a wider audience. During the event period, the first 300 new members to sign up for the online store will receive a 10% discount coupon, and the first 500 members to complete a purchase will receive a 3,000-won discount coupon.

Starting with this event, kakaopay plans to provide multifaceted support this year to foster the growth of newly selected partner brands. The company will offer business expansion opportunities through online and offline pop-up stores and online store events, strengthen business capabilities through customized training programs, and support the creation of brand promotional content to boost brand awareness.

The “Together Forever” online store can be easily accessed by searching for “Together Forever” in a portal search bar or by adding the KakaoTalk channel.

A kakaopay representative stated, “This special promotion was organized to introduce the unique values and stories of the small business brands that have recently joined us to a wider audience of consumers,” adding, “We will spare no effort in providing comprehensive support—including market expansion, training, and promotion—to help these competitive small business brands achieve sustainable growth.”

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