[Edaily Reporter YU JIN-HEE ] Wise birds Inc.(273060), a comprehensive digital marketing agency, has partnered with K-Beauty brand CLIO Cosmetics Co., Ltd(237880)to target the North American market using OpenAI’s generative artificial intelligence (AI) platform.

Wise birds Inc. announced on the 23rd that it has launched an advertising campaign using OpenAI’s “ChatGPT” targeting users in North America. This marks the first time a domestic agency has applied the latest AI conversational advertising solution from a global tech giant to real-world marketing.

Precise Targeting Based on Conversational Context... CLIO Cosmetics Co., Ltd and Gudal Rolled Out Across North America

Wise birds Inc. analyzed in real time the conversational context of North American users asking ChatGPT about K-pop idol makeup or trendy color cosmetics. The agency implemented a strategy to precisely target highly engaged users with strong purchase intent by displaying CLIO Cosmetics Co., Ltd.’s cushion and eye makeup products at the bottom of the relevant responses.

For users highly interested in skin health and high-performance skincare, WiseBuzz proposed customized sponsored content—such as CLIO Cosmetics Co., Ltd’s skincare brand Goodal’s “Vitamin C Serum”—to encourage natural purchase conversions.

OpenAI recently announced that it is expanding its ChatGPT advertising program—previously in pilot operation in select countries such as the U.S.—to five additional countries: South Korea, the U.K., Japan, Brazil, and Mexico. Ahead of the official launch in South Korea, Wise birds Inc. swiftly rolled out campaigns in North American markets—including the U.S. and Canada, where ChatGPT advertising infrastructure is already firmly established and actively operating—to support major advertisers in their initial market entry.

Choi Ho-jun, Co-CEO of Wise birds Inc., explained, “This campaign is a pioneering example of applying generative AI-based conversational advertising—the hottest topic in the digital marketing market—to real-world scenarios,” adding, “Wise birds Inc. has demonstrated its leadership as a technological first mover.”

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Wise birds Inc.’s ability to proactively adopt the latest AI advertising solutions from global Big Tech companies is rooted in its technical capabilities, which have been built by anticipating and accumulating insights into changes in the AI ecosystem one step ahead of the curve.

At “DMS Co.,Ltd. 2026,” Korea’s largest digital marketing conference held last March, the company presented an organic integration model combining Generative Engine Optimization (GEO)—a core strategy for the AI search era—with paid advertising.

GEO is a marketing technique that involves restructuring corporate website content and modifying technical architecture to ensure that a company’s brand data is prioritized when AI generates responses. Going beyond simply optimizing AI search visibility, Wise birds Inc. implemented an integrated strategy in this North American campaign that immediately incorporated recommended messages—derived from analyzing AI response algorithms—into actual AI paid ad creatives.

CEO Choi stated, “This campaign is the result of translating the AI search marketing capabilities we showcased at DMS Co.,Ltd. 2026 into real-world results,” adding, “Just as we were the first in Korea to provide consulting services for global platforms such as Meta, Google, and TikTok, we are also responding swiftly to new AI-based advertising products.”

He continued, “In line with the paradigm shift where consumers are using ChatGPT as a personalized consultant, we will effectively spread brand value within the AI ecosystem.”

OpenAI’s recent introduction of the “Conversions API,” pixel-based measurement tools, and cost-per-click (CPC) bidding—which have established a sophisticated performance tracking environment—is also expected to benefit Wise Birds Inc. This is because Wise Birds Inc.’s expertise in data performance analysis could serve as a key competitive advantage when these tools are commercialized in the Korean market.

A representative of Wise Birds Inc. emphasized, “We expect that combining Wise Birds Inc.’s precision targeting technology with an environment where AI can discern the clear intent behind user conversations will lead to tangible purchase conversions and improved return on investment (ROI).”