[Edaily Reporter Park Jung-Soo ] Lotte Hotel ( LVMC Holdings(900140)) announced on the 29th that it participated in the “2026 Lotte Hotel Wedding Fair,” held from the 6th to the 7th at the Grand Ballroom of the Lotte Hotel Yangon in Myanmar, and conducted marketing activities targeting local customers.
The company explained that at this event, it carried out marketing efforts targeting both customers in their 20s and 30s—who are of marriageable age—and high-income customers. The booth attracted a large number of visitors during the event, and contracts were signed on-site for models including the Accent, the compact SUV Creta, and the multi-purpose vehicle (MPV) Kerstin.
A survey conducted at the event revealed that over 99% of respondents expressed an intention to purchase a vehicle within the next six months. Additionally, 37% of booth visitors were referred via online channels, while 34% came through word-of-mouth recommendations from acquaintances, indicating that online channels and brand awareness played a significant role in attracting customers.
LVMC Holdings plans to use this event as an opportunity to strengthen its customer relationship management (CRM) system and expand its online marketing efforts. The Myanmar subsidiary will proceed with follow-up discussions with Lotte Hotel and plans to introduce a permanent survey system within the showroom to manage potential customers. The company also intends to expand marketing through local online channels, such as Facebook, to convert customers who have expressed purchase intent into actual sales.
An LVMC Holdings official stated, “We promoted the product appeal of HyundaiMotor vehicles at the event in Myanmar and achieved successful contract results,” adding, “We plan to expand our penetration of the Southeast Asian market by strengthening our local sales network and online and offline marketing efforts.”