[Edaily Reporter Kwon Oh Seok ] DUOBACK CO., LTD.(073190)announced on the 29th that its new product, “Bravo Edge,” launched through the crowdfunding platform Wadiz, has reached a final cumulative funding total of 180 million won.

With the successful conclusion of this funding campaign, the company plans to officially launch the Bravo Edge through its official sales channels, including its online store. It is currently proceeding with product manufacturing and rigorous quality inspection procedures for backers, and is preparing for sequential shipments. The Bravo Edge surpassed 100 million won in funding just one day after the campaign launched, even reaching the No. 1 spot on the real-time bestseller list.
Analysts attribute the product’s success to its customizable options, which allow customers to choose configurations tailored to their environment and preferences. The product was designed with various configurations, including the “All-Mesh Line” and “Basic Line” featuring mesh headrests, as well as the premium “Aluminum Base” model. According to final payment data from Wadiz, the All-Mesh Line—which features a mesh headrest—accounted for approximately 68% of total chair sales, making it the most popular choice, while about 32% of all buyers also selected the premium Aluminum Base option.
DUOBACK CO., LTD. is leveraging its broad product portfolio—ranging from value-oriented models to high-end premium models—to accelerate its expansion into overseas markets. In early June, at the “NeoCon” office furniture trade show held in Chicago, the company met with representatives from major North American office furniture and supplies distributors to discuss the Bravo Edge’s product competitiveness and supply capabilities.
A company representative stated, “Bravo Edge is a product that garnered significant consumer interest and positive feedback regarding its customizable options through the Wadiz crowdfunding campaign,” adding, “We are preparing for an official launch soon through DUOBACK CO., LTD.’s official distribution channels, such as our company’s online store, for domestic consumers who were unable to participate in the crowdfunding campaign.”