[Edaily Reporter JAEMIN SONG ] LG Innotek has selected the winning entries for its short-form advertising contest for college students, themed around “Physical AI,” a key driver of future growth. The company’s strategy is to expand communication with the younger generation by presenting future technologies in an accessible and engaging way through creative content utilizing generative artificial intelligence (AI).

LG Innotek announced on the 1st that it held the awards ceremony for the “2026 College Student YouTube Short-Form Ad Contest” and selected six final winning entries.

Held annually since 2021, this contest was established to enhance brand awareness and foster communication with future talent. This year’s theme was “Physical AI,” one of LG Innotek’s future growth initiatives, and participants freely expressed their visions of the future incorporating LG Innotek’s core technologies through short-form videos.

A total of 43 entries were submitted for the contest, which began in April. Reflecting the results of an online vote by LG Innotek employees, a total of six entries were ultimately selected: one Daesang winner, one First Prize winner, and four Excellence Prize winners.

The Daesang was awarded to “LG Innotek Physical AI Lab,” submitted by the “Cinema Marco” team led by Park Seong-hyun of Hankuk University of Foreign Studies. Set in a “Physical AI Lab,” the entry captured, in the style of an experimental log, the process by which a robot independently perceives, makes decisions, and moves. It was particularly praised for effectively conveying LG Innotek’s vision for future technology by depicting the practical application of Physical AI in everyday life in a simple and entertaining way.

This year’s winning entries are characterized by their use of generative AI in production and their reflection of the MZ generation’s content consumption habits. The entries were praised for effectively conveying future technologies in a way that is easy to understand within short videos, while demonstrating a balance of thematic relevance, creativity, and appeal to a broad audience.

LG Innotek awarded prize money of 3 million won for the Daesang, 2 million won for the Excellence Award, and 1 million won each for the Merit Awards. The winning entries and interview videos with participants will be released at a later date on LG Innotek’s official YouTube channel.

LG Innotek stated, “We plan to continue promoting future technologies in an accessible and approachable way through diverse content and to further expand our communication with the MZ generation.”