INNOGENE Co., Ltd. Appoints Content Expert as Co-CEO… Sets Out to Expand Brand Business
Jeong Ki-cheol to Be Appointed as Co-CEO of QQQ Studio
Combining Content Marketing with the Competitive Edge of Hair Loss and Skin Regeneration Products
Targeting Global Markets Through Celebrity Partnerships and Enhanced Storytelling
[Edaily Reporter Park Sun-Yeop ] Anti-aging solution developer INNOGENE Co., Ltd.(344860)is set to appoint a culture and content expert as co-CEO and expand its brand business. INNOGENE Co., Ltd. announced on the 1st that it plans to appoint Jeong Ki-cheol, an expert in the entertainment and media sectors, as its new co-CEO. (Photo courtesy of INNOGENE Co., Ltd.)
Joint CEO-designate Jeong Ki-cheol is a culture and media content business expert who holds an MBA from Yonsei University’s Graduate School of Business and a master’s degree in Media Directing from the Seoul Media Graduate School, and has completed his doctoral coursework at Dongguk University’s Graduate School of Film and Video. He currently serves as CEO of QQQ Studio and has previously held positions as CEO of Meta Media Lab and Meta Fursys, as well as an adjunct professor at Kyonggi University. He has gained experience in content production and investment by planning and producing KBS’s “Lee Eun-gyeol’s Magic Concert” and participating in investments in numerous films. With the appointment of this co-CEO, INNOGENE Co., Ltd. plans to combine the product competitiveness established in the existing hair loss treatment and skin regeneration fields with content planning capabilities and entertainment networks. Through this, the company aims to expand its scope from a product-centric business to a brand-centric one and lay the groundwork for mid- to long-term growth in the anti-aging solutions business. In particular, the company intends to boost domestic and international brand awareness and strengthen its foundation for entering global markets by expanding storytelling-based content marketing and celebrity-driven marketing. Jung Ki-cheol, the nominee for co-CEO, stated, “Based on the experience and global network I have accumulated in the cultural content industry, I will actively promote INNOGENE Co., Ltd.’s brand competitiveness to the market.” He added, “I will enhance brand value and contribute to the expansion of global business so that the company can leap forward as a leading anti-aging specialist.”
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