[Edaily Reporter Yun Junghoon ] LG Uplus (LG Uplus(032640)) announced on the 2nd that, in time for the summer season, it is enhancing the seasonal benefits of its monthly membership program, “U+2Plus,” and hosting a Legoland Water Pool Party for long-term customers.

For July, U+2Plus has structured its benefits around the concept of “Benefits to fully enjoy summer, from vacations to refreshing daily life,” focusing on areas frequently used during the summer, such as dining, food and beverages, shopping, and water activities.

First, for everyday life and dining/beverage benefits: △July 7: Gongcha (50% off purchases of 10,000 won or more), △July 14: Twosome Place (one free Americano with the purchase of a slice of cake), △July 15: Baedal Minjok and KFC (8,500 won discount), △ On the 15th, Banollim Pizza (7,000 won off any large-sized menu item), △ On the 21st, Mad for Garlic (25,000 won off), and △ On the 21st, Baskin-Robbins (9,000 won off a family-size order).

LG Corp. has also prepared everyday benefits tailored to summer demand. △On the 13th, Modern House (30% off coupon and 20% off shopping cart coupon), △On the 14th, Lotte Rent-a-Car G car (60% off rental fee), △On the 14th, Kurly (three types of coupons offering up to 12,000 won off), △On the 17th, E-Mart 24 (5,000 won off), and △On the 17th, CGV (free M-size popcorn and M-size drink set) are among the highlights.

In particular, LG Corp. has designated the third week of July as “Daily Water Fun Benefits Week,” featuring △July 14: Aqua Planet (up to 40% off admission tickets), △July 15: Ocean World (50% off water park admission),△July 16: Aqua Field (40% off all ticket types), and △July 17: WOONGJIN Play City (41% off all-day passes for the water park and hot spring spa), among other major water parks and aquariums.

In addition, LG U+ has expanded the scope of benefits by adding new partner businesses. △Seolseong Ranch (10,000 won discount and a free 450g serving of BBQ pork ribs) on the 16th and △Print Bakery (15% discount and “Sugongdang” benefits) from the 13th to the 17th are newly participating.

Furthermore, on August 8 and 9, LG U+ will host the “LG U+ X Legoland Waterful Party” for long-term customers who hold VVIP membership status or higher and have been subscribers for 10 years or more.

Customers wishing to participate can apply via the LG U+ integrated app “U+one” by the 23rd; 1,500 customers selected by lottery will receive two Legoland admission tickets and early access to the Waterful Party. The event will feature performances by Norazo, Dynamic Duo, and Koyote, along with various programs designed for families to enjoy.

Jang Jun-young, Head of the Marketing Group at LG U+ (Senior Vice President), stated, “This edition of ‘U+2+’ focuses on enhancing the sense of value in customers’ daily lives by reflecting summer usage patterns.” He added, “As a way to reward our long-term and membership customers, we will continue to increase satisfaction and, based on our ‘Simply. U+’ strategy, reduce unnecessary complexity while continuously expanding experiences that deeply understand our customers.”

Meanwhile, LG U+ is redefining benefits and experiences from the customer’s perspective this year, centered around the Simple Lab. Following events such as popular musical performances, Hwadam Forest, and the Legoland Marathon, the company has expanded its long-term customer programs to include this Waterful Party, and plans to sequentially introduce various invitation-only programs for long-term customers in the second half of the year, starting with the Waterful Party.