[Edaily Reporter KYUNG GYEYOUNG ] MISSHA, a brand operated by ABLE C&C(078520), announced on the 3rd that it will be available at Superdrug, a major British beauty and health retailer.

Superdrug is a leading UK beauty and health retailer that offers skincare, color cosmetics, and healthcare products at affordable prices. Following its entry into the UK TikTok Shop last March to establish a digital commerce foundation, MISSHA has secured offline distribution channels, starting with the UK’s largest drugstore chain, Boots, last month and expanding to Superdrug this month.

At Superdrug, Missha will launch about 20 products, including the “M Perfect Cover BB Cream PRO,” which was a bestseller on Amazon North America, the “Vita C Plus Blemish Care & Firming Ampoule,” and a high-performance anti-aging skincare line.

ABLE C&C is accelerating its overseas business in Europe, where demand for K-Beauty is growing rapidly, having increased first-quarter sales by 43% compared to the same period last year.

ABLE C&C official stated, “This entry into Superdrug is highly significant as it further expands our reach to local consumers through some of the UK’s most influential retail channels,” adding, “We will continue to solidify the foundation for sustainable growth based on our unique brand heritage and proven execution capabilities.”