[Edaily Reporter Shin Ha-yeon ] FINE TECHNIX CO., LTD(106240)is launching its signage display business in earnest and setting out to target the business-to-business (B2B) market.
FINE TECHNIX CO., LTD announced on the 8th that it has completed the development of its signage display technology and is making final preparations for commercialization, including establishing a mass production system. The company’s strategy is to enter the business-to-business (B2B) market by focusing on transparent displays—which require higher technical expertise than standard electronic billboards—to secure a new growth engine.
FINE TECHNIX CO., LTD continues to maintain its competitiveness in its existing lighting business, having ranked first in cumulative sales in the domestic LED lighting procurement market during the first half of the year. The company plans to expand its signage display business by leveraging the technological expertise, manufacturing capabilities, and sales know-how in the public procurement market accumulated through its LED lighting business.
It is also restructuring its business portfolio to focus on high-value-added products. While expanding its product lineup from general lighting to industrial lighting, sports lighting, landscape lighting, and smart lighting, the company intends to foster signage displays as a new business to simultaneously boost growth and profitability.
The signage display market is seeing growing demand across various sectors—including commercial facilities, offices, exhibition halls, and public facilities—driven by the spread of digital transformation. The company plans to expand its market presence, focusing on the B2B sector, by leveraging its technological competitiveness.
FINE TECHNIX CO., LTD stated, “We will cultivate signage displays as a new growth business built on the foundation of our existing LED lighting business,” adding, “We will continue to strengthen our medium- to long-term growth and profitability by expanding our portfolio to focus on high-value-added businesses.”
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