[E-Daily Reporter Park Sun-Yeop ] DAEWON MEDIA CO.,LTD.(048910)is launching the first official merchandise store in Korea for the globally popular intellectual property (IP) “One Piece.”
DAEWON MEDIA CO.,LTD. announced that it will hold the grand opening of the “One Piece Mugiwara Store Korea Branch” on the 30th at Lottilorori Plaza on the B1 level of Lotte World Adventure in Jamsil, Seoul.

The Mugiwara Store is the official “One Piece” merchandise shop, operating more than 10 locations in Japan as well as in major overseas regions such as Shanghai and Singapore. It is the flagship official store that has garnered attention from “One Piece” fans worldwide with its store-exclusive items and purchase bonuses.
The first store in Korea plans to showcase a total of approximately 400 types of One Piece merchandise, including not only global limited-edition items but also Korea-exclusive products available only in the country. With a wide range of products—including character merchandise and other items in high demand among fans—the store is raising anticipation among Korean One Piece fans.
The store’s design actively reflects the One Piece universe. LED displays installed at the storefront and throughout the interior highlight the Media Gwarastore’s signature visual effects, while the interior is decorated to resemble a ship’s cabin, creating a concept where fans feel as though they are sailing alongside the One Piece characters. The company explains that the space is designed to be more than just a merchandise retail space—it is a place where fans can experience the world of the series firsthand.
A DAEWON MEDIA CO.,LTD. representative stated, “As this is Korea’s first official ‘Mukigara Store,’ we designed it to be a space where fans can fully experience the One Piece universe and its unique atmosphere,” adding, “We plan to share various content and events through our official social media channels and actively engage with fans.”
Meanwhile, DAEWON MEDIA CO.,LTD. has also been running a One Piece collaboration promotion with Baskin-Robbins since the 1st of this month. By introducing collaborative products—such as ice cream, ice cream cakes, and beverages featuring One Piece characters and the series’ universe—the company is expanding its reach among domestic fans.