[E-Daily Reporter Kim Hyun-ah ] KTCorporation(030200)has selected actor Kim Woo-bin as its new advertising model and is launching a new brand campaign titled “This Is How It Is These Days.”

KTCorporation announced on the 12th that it has unveiled its new product advertising campaign, “This Is How It Is These Days,” and selected actor Kim Woo-bin as its lead model.

This campaign conveys the message that KTCorporation will propose products and services tailored to customers’ changing daily lives and consumption patterns. KTCorporation plans to sequentially unveil a series of diverse products and services that naturally blend into customers’ “current” daily lives.

KTCorporation selected Kim Woo-bin, who has been beloved for his approachable and genuine image, as the lead model for this campaign. The company explained that Kim Woo-bin’s warm and trustworthy image aligns with its “customer-centric” brand values.

The first commercial is the “Genie TV All-G” spot. It highlights the benefits of the service, which allows users to access a wide range of video content—including live broadcasts, on-demand dramas and variety shows, and the latest movies—at no additional cost. Through Kim Woo-bin’s daily life, the commercial naturally conveys the value of “Genie TV All-G,” which lets users enjoy diverse content with a single subscription plan.

The ad will be released via TV and digital channels such as YouTube, and KTCorporation plans to unveil various product advertisements tailored to changes in customer lifestyles through its “This Is How It Is These Days” campaign.

Kim Young-geol, Executive Vice President and Head of KTCorporation’s Customer Business Division, stated, “This campaign embodies KTCorporation’s customer-centric philosophy of providing tangible value to customers’ lives by reflecting their changing daily routines and needs,” adding, “We will actively engage with customers through various channels, including digital platforms and social media, to introduce a variety of products and services tailored to their daily lives.”