[Edaily Reporter kim mi-kyung ] CJ CheilJedang Corp. is set to promote its next-generation natural flavor ingredient, “TasteNrich” (TNR), at the largest food technology exhibition in the U.S. The company CJ CheilJedang Corp(097950)announced that it will participate in “IFT FIRST 2026,” taking place for three days starting on the 13th (local time) at McCormick Place in Chicago, Illinois.

At the exhibition, the company plans to operate a “TasteNrich Taste Lab” experience booth designed in a laboratory concept and showcase the differentiated flavor solutions of “TasteNrich” through tasting menus.

Visitors will be able to experience firsthand CJ CheilJedang Corp.’s tailored solutions that address key challenges facing the global food industry, including reducing sodium, fat, and dairy content, improving the off-flavors characteristic of plant-based proteins, achieving clean-label standards, and enhancing umami. The company noted that these solutions go beyond simply reducing the amount of specific ingredients; they optimize a product’s flavor and texture through “flavor design.”

“Taste & Rich” is a next-generation flavor ingredient that embodies CJ CheilJedang Corp.’s R&D capabilities in microbial fermentation and cutting-edge technology. It is produced through the fermentation of naturally derived raw materials, such as sugarcane, without any artificial additives. Based on its proprietary microbial fermentation technology, CJ CheilJedang Corp. has developed a natural fermentation process that minimizes purification and chemical treatment steps and has successfully scaled it up for mass production.

CJ CheilJedang Corp. plans to expand the “Taste & Rich” brand portfolio and strengthen its global market competitiveness through country-specific strategies. This move comes in response to the evolving trend from “Healthy Pleasure”—which pursues both health and enjoyment—toward “Clean Pleasure,” which prioritizes safe, natural ingredients.

A CJ CheilJedang Corp spokesperson stated, “‘Taste & Rich’ is a next-generation flavor ingredient that can solve key challenges in the global food industry based on our differentiated fermentation technology,” adding, “We will continue to introduce customized flavor solutions tailored to global trends and consumer demands.”