K-pop

BTS to Release Music Video and Korean Version of "Normal," a Track from "Arirang"

Three New Music Tracks to Be Released Simultaneously on the 17th Music Video Released Exclusively on Spotify

KIM HYUNSIK
2026-07-16 08:54:20
[Edaily Starin KIM HYUNSIK Reporter] The group BTS is set to release the music video and Korean-language version of "NORMAL," a track from their fifth studio album "ARIRANG."
(Photo courtesy of Big Hit Music)
According to their agency, Big Hit Music, on the 16th, BTS will exclusively release the music video for “NORMAL” at 1:00 p.m. on the 17th via the global music streaming platform Spotify. At the same time, BTS will also release a total of three audio tracks for “NORMAL,” including the Korean version, a clean version, and an instrumental track. These tracks will be available on major music streaming platforms both in Korea and abroad.
“Normal” is an alternative pop track that explores the ordinary daily lives and thoughts of the seven BTS members. The original lyrics on the album were written in English. Characterized by heavy drum kicks and snare sounds, the song debuted at No. 41 on the U.S. Billboard Hot 100 singles chart for the week of April 4.
At midnight that day, BTS posted a teaser for the “Normal” music video on the HYBE Labels YouTube channel. The teaser shows RM squeezing his way between the members, who are standing side by side with their backs turned in a bathroom, heightening fans’ curiosity about the full video.
Previously, on the 14th (local time), Big Hit Music generated buzz by placing an advertisement in the print editions of the San Francisco Chronicle and the New York Post featuring that scene alongside a parody of the article’s headline: “Some have questioned whether the situation was entirely normal.”
BTS is enjoying a long run on the Billboard 200, the main album chart, with their fifth studio album, “Arirang.” The album ranked 25th on the latest Billboard 200 chart (dated July 18). The title track, “SWIM,” reached No. 84 on the Hot 100.

Economy

Corporation

IT·Science

Economy

[M&A Deal Board] AI Platform and Inner Beauty Brand Up for Sale… Demand for K-Beauty Acquisitions Also on the Rise

Artificial intelligence (AI) and low-code-based enterprise software companies, as well as D2C brands specializing in inner beauty and diet foods, have been listed for sale one after another in the dom…
2026-07-19 10:00:05

Corporation

CU Expands Lineup of Seasonal Vegetable Convenience Meals Following the Success of Its Garlic Scape Bibimbap

CU, a convenience store chain operated by BGF Retail(282330), is expanding its lineup of ready-to-eat bibimbap meals featuring seasonal summer vegetables, driven by the popularity of its garlic chive …
2026-07-19 09:50:14

IT·Science

What AI Services Will Shape an Inclusive Future? Young People’s Ideas Shone at a Hackathon

SKTelecom(017670)and Hana Financial Group co-hosted the “TECH4GOOD Hackathon” under the theme “AI Services for an Inclusive Future” at the SKT Human Resources Development Center in Icheon, Gyeonggi Pr…
2026-07-19 09:48:31