[Edaily Starin YUN GI BACK Reporter] The summer box office is seeing distinct trends emerge among different audience segments. Adult audiences are flocking to the Korean blockbuster “Hope,” while families are heading to see the animated film “Minions & Monsters,” breathing new life into the box office.

“Minions & Monsters,” which opened on the 15th, drew 31,726 viewers on its opening day and topped the foreign film box office. Ranking second overall behind “Hope,” which opened on the same day, “Minions & Monsters” has joined the fray in the summer box office race by securing a spot among the top films.
The difference in the audience demographics of the two films is also evident in the breakdown of ticket sales by age group. According to CJ CGV on the 16th, “Hope” is attracting adult audiences, with a high proportion of ticket sales coming from those in their 20s to 40s, whereas “Minions & Monsters” has the highest proportion of ticket sales from those in their 20s but is also drawing significant numbers of families and children, forming a broad audience base.
In particular, “Minions & Monsters” is gaining word-of-mouth traction as a film aimed at children and families. Audience members are praising its lighthearted humor, cute characters, and family-friendly format, and with the summer vacation season underway, an increase in weekend attendance is expected.
The film’s international success continues as well. It has topped the box office charts in 48 countries, including North America, and is maintaining its global momentum with the franchise’s highest-ever Rotten Tomatoes Freshness Score (91%).
“Minions & Monsters” tells the story of Minions “James,” “Henry,” and “Ed”—who dream of becoming filmmakers—as they embark on an adventure to find monsters.