[Edaily Reporter KIM JUNG YOU ] Hanse Co., Ltd. ( HANSAEMK(069640)) announced on the 20th that it will launch the “Hanse Family Membership,” which integrates the membership programs of its various retail brands.

HANSAEMK currently operates brands such as △Moi Moln (infants), △Moi Moki, △PlayKids-Pro, △Nike Kids by PlayKids, △Levi’s Kids, △NBA Kids, and △Buckaroo. With this integration, customers can access each brand using a single membership account.

Membership benefits include welcome and anniversary coupons, tier-based discount coupons, and point accrual; top-tier members will receive a special gift once a year. Membership tiers are determined by aggregating total purchase amounts across multiple brands.

HANSAEMK plans to continue expanding cross-brand benefits in phases. First, it will expand cross-brand purchase benefits for membership customers. Until September 30, customers making purchases at offline stores nationwide will receive discount coupons based on the size of their purchases across participating brands.

A company official stated, “The Family Membership is not merely a consolidation of membership programs; it is a service designed to allow customers to use HANSAEMK’s diverse brands more naturally, in line with their family’s life cycle.” The official added, “We will continue to expand our customer touchpoints and further strengthen the advantages of our brand portfolio, which accompanies customers throughout their entire life cycle.”