[Edaily Reporter Kwon Oh Seok ] KOSDAQ-listed company SONOKONG CO., LTD.(066910)announced on the 21st that it had signed an exclusive distribution agreement for the AI (artificial intelligence) massage robot “R2E” with “EaseFuture” on the 17th. EaseFuture is an AI healthcare startup incubated by the Chinese internet giant “NetEase.”

The company explained, “This agreement marks a key turning point in expanding our business portfolio from mobility to AI wellness.” Under this exclusive distribution agreement, SONOKONG CO., LTD. has secured exclusive rights to all aspects of R2E’s sales, marketing, and after-sales service within the Korean market. In particular, SONOKONG CO., LTD. has secured not only product licensing rights but also the right to conduct its own branding, enabling it to implement unique brand strategies and marketing tailored to the characteristics of the Korean market.
The company plans to initially target B2B channels, such as corporate wellness facilities and premium hotels and resorts, and subsequently expand its business scope to direct-to-consumer sales channels.
E-Future is an AI healthcare startup based in Shanghai, China, and is known to have been incubated by NetEase Fuxi, the AI research division of NetEase, one of China’s largest internet companies. NetEase Fuxi is a research institute under NetEase that conducts R&D in the fields of game AI, robotics, and digital humans.
R2E is a robotic massage system that integrates AI-based TONGYANG acupoint massage technology with massage, shockwave therapy, heat therapy, cupping, and moxibustion into a single device. According to EasyFuture, R2E offers △AI-powered acupoint recognition massage △extracorporeal shockwave therapy △radiofrequency (RF) heat therapy △automated cupping △and heat moxibustion functions. It aims to be more than just a massage device; it is a comprehensive wellness device based on TONGYANG medicine.
The starting point for this contract was the 4th China International Supply Chain Promotion Expo (CISCE, hereinafter referred to as the Lingbo Expo), which SONOKONG CO., LTD. attended upon receiving an official invitation from EasyFuture. Held over five days from June 22 to 26 at the Shunyi Pavilion in Beijing, this event is the largest global supply chain exhibition led by the Chinese government. It is a world-class business platform featuring 676 companies from 85 countries and regions, with 65% of Fortune 500 companies in attendance.
The company emphasized, “The fact that EasyFuture selected SONOKONG CO., LTD. as its exclusive partner for the Korean market and stood together on this stage is a symbolic event demonstrating the depth of the partnership between the two companies and EasyFuture’s strong commitment to the Korean market.”
SONOKONG CO., LTD. plans to position the exclusive distribution of R2E not merely as a product import but as a foothold for its AI wellness platform business. The company plans to begin the certification process immediately and has outlined a roadmap proceeding in the following order: △ initial supply focused on B2B channels (corporations, hotels, etc.) △ expansion of direct-to-consumer sales channels △ development of a subscription-based AI healthcare service model based on usage data.
Kim Deuk-myeong, Chairman of SONOKONG CO., LTD., stated, “The super-aged society has already begun. Demand for care is exploding, yet supply is absolutely insufficient,” adding, “R2E is our first direct response to that gap. We will leap beyond simple distribution to become an AI wellness platform company.”