[Edaily Reporter KIM JUNG YOU ] ShinsungTongsang(005390)’s manufacturing-and-retail integrated (SPA) fashion brand “Top Ten” is unveiling the “Seoul Metro Collection.”

Top Ten has adopted the subway—the mode of transportation most closely tied to the lives of Seoul citizens—as the concept for its new collection. The brand aims to provide a unique brand experience through content that captures the daily lives of diverse people.

In particular, this collection is expected to offer a fresh experience to foreign tourists visiting Korea. According to Top Ten, foreign credit card spending by tourists in Myeong-dong, Jung-gu, Seoul, increased by 55% year-over-year as of last May, with shopping accounting for the second-highest share (30.4%) of that spending.

Consequently, Top Ten is selling this Seoul Metro Collection at its Myeong-dong Store No. 2, Hongdae Store, Busan Daeyoung Cinema Store, and its official online store, Top Ten Mall. The collection consists of two styles of the Seoul Edition “Cool Air Cotton Double-Knit T-shirt,” featuring designs inspired by elements symbolic of the Seoul subway, such as route maps and station names. Top Ten plans to expand this collection to its stores in Malaysia in the future.

A representative from Shin Sung Trading’s Top Ten stated, “Top Ten has consistently carried out projects to highlight the unique characteristics of various regions in Korea, such as producing local magazines and opening region-specific stores, and this campaign is an extension of those efforts.” The representative added, “As the number of foreign tourists continues to grow, we will expand our reach by sharing Seoul’s local content with both domestic and international customers as a ‘brand that connects people and everyday life.’”