[Edaily Reporter KIM JUNG YOU ] HS Ad(035000)(HSAD) announced on the 23rd that it has signed a Memorandum of Understanding (MOU) with the Korea Tourism Organization for “GEO (Generative Engine Optimization)-based Artificial Intelligence (AI) Marketing.”

GEO refers to an approach that designs information so that generative AI can easily understand brands and content and utilize them in its responses. For example, when a tourist asks the AI a question, this ensures that relevant information is provided as a more accurate and reliable answer.

The two companies plan to sequentially apply GEO-based AI marketing to 10 major domestic festivals. The first festival to be targeted is the “Incheon Pentaport Music Festival.” They will also utilize ChatGPT ads, which have been introduced in Korea.

This partnership was established based on HSAD’s proprietary GEO solution package and methodology. By analyzing questions and interests related to tourism information for generative AI, the system produces content that builds trust with tourists. The analysis results are implemented as content across various channels, including websites, social media, YouTube, and press releases.

HSAD’s “GEO Scoring Dashboard” even quantifies how frequently a brand is mentioned and cited across major generative AI platforms. A key feature of HSAD is its ability to provide the entire process—from analyzing customer inquiries to planning and producing AI-friendly content, distributing it across channels, and measuring and optimizing performance—as a single integrated solution.

A company representative stated, “It is crucial to enhance a brand’s discoverability and citation competitiveness through content strategies tailored to AI responses and channel-specific execution,” adding, “Based on the GEO Diagnostic Agent AI and dashboard developed by HSAD, we will continue to build an AI marketing model through an integrated GEO solution that spans everything from customer query analysis to content creation, distribution, and performance measurement.”