[Edaily Reporter YUN GI BACK ] #The Pinkfong Company, Inc., famous for intellectual property (IP) such as “Baby Shark,” is accelerating efforts to both return value to shareholders and invest in future growth. The company plans to repurchase 5 billion won worth of its own shares and cancel them in full, while also working to enhance its corporate value by expanding its content and space businesses centered on its flagship IP.

The Pinkfong Company, Inc. announced on the 24th that it held a board meeting on the 23rd and resolved to sign a trust agreement with SamsungSecurities for the acquisition of 5 billion won worth of treasury stock. The contract period is three months from the date of signing. All acquired treasury stock is scheduled to be canceled.
This decision is intended to enhance shareholder value by reducing the number of shares outstanding while simultaneously strengthening market confidence. The Pinkfong Company, Inc. plans to continuously expand its shareholder return policy to drive long-term growth in corporate value.
The company has also outlined its growth strategy. Building on its core IP, including “Baby Shark,” The Pinkfong Company, Inc. is expanding its business scope beyond content into spatial entertainment. The company will launch the experiential exhibition “Baby Shark’s Secret Invitation: Becoming Shark,” which incorporates generative AI, as well as theatrical animated films and new spin-off series, and will also focus on expanding its LBE (Location-based Entertainment) business.
The Pinkfong Company, Inc.’s strategy is to expand its fan engagement channels and secure new revenue streams by maximizing the utilization of its IP, in line with the global market trend toward entertainment that goes beyond mere content consumption to include hands-on experiences.
Kim Min-seok, CEO of The Pinkfong Company, Inc., stated, “This share buyback and cancellation reflects both the company’s growth potential and our commitment to shareholder returns,” adding, “We will continue to enhance our corporate value based on our IP competitiveness while actively communicating with shareholders and the market.”