Travel·Leisure·Golf

"We're Used to Da Nang Now"... Vietnam's 'Hidden City' Sees 12-Fold Surge in Bookings from Koreans

Surge in Travel to Small Towns in Vietnam Check-ins at Gui Nian Increase 12-Fold Accommodation Transaction Volume Grows Up to 8-Fold Diversifying Travel Destinations with a Focus on Repeat Visitors Launch of Nha Trang-Linked Package Expanding Product Offerings in Major and Small Cities

LEE MINHA
2026-07-26 14:50:54
A panoramic view of the small Vietnamese city of Quy Nhon (Photo: Getty Images Bank)
[Edaily Reporter LEE MINHA ] The number of travelers heading to
small cities in Vietnam
is on the rise. According to an analysis of Vietnam travel demand through July of this year conducted by Yegi Eottae—led by CEO Jeong Myeong-hoon—the transaction volume for overseas accommodations increased by approximately 1.5 times compared to the same period last year. The number of travelers checking in at small cities such as Quy Nhon and Duy Xuyen surged 12-fold and 4-fold, respectively.
The term “small cities in Vietnam” refers to smaller regional cities outside of major tourist destinations such as Da Nang, Hanoi, and Nha Trang. According to an analysis by Yegi Eottae of transaction volume for accommodations in these small cities from January through this month, Quy Nhon saw approximately an 8-fold increase compared to the same period last year. Duy Xuyen saw its transaction volume increase by more than five times. Analysis suggests these small cities are highly preferred because they are adjacent to major tourist cities, offering good accessibility and the chance to experience the local atmosphere. As the number of repeat visitors to Vietnam increases, the range of travel destination options is also diversifying.
Here’s How is launching a Quy Nhon package tour to target demand for travel to Vietnam’s smaller cities. This package consists of a 3-night, 5-day itinerary combining visits to Nha Trang and Quy Nhon. It includes city tours of Quy Nhon—such as △ Kiko Beach, △ Quy Nhon Beach, △ FLC Safari, and △ Eo Gio National Park—as well as the Nha Trang Night Market. Accommodations are provided at the 5-star Horizon Hotel, FLC Luxury Resort Quy Nhon, and Anya Premier Beachfront Hotel Quy Nhon.
Jin Hyun-wook, Head of the Package Tour Business Team at Yogiyo, said, “Vietnam, along with Japan, is a leading short-haul travel destination, and the trend of visiting multiple cities on repeat trips is taking hold,” adding, “We will continue to expand our package tour offerings that combine major and smaller cities.”

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