[Edaily Reporter Yun Junghoon ]SKTelecom(017670)is launching a large-scale promotion for the two months of August and September that will significantly expand benefits on rate plans, memberships, and partner discounts. This is part of the telecommunications sector support measures aimed at stabilizing people’s livelihoods, as agreed upon during a meeting on the 23rd between the Ministry of Science and ICT and the CEOs of the three major telecom companies.

This promotion focuses not only on reducing customers’ household telecommunications expenses but also on enhancing benefits closely tied to daily life, such as dining out, grocery shopping, cultural activities, and travel.

Enhanced Point Benefits for the ‘Air’ Plan… Free eSIM with Online Sign-Up

From August 7 to 31, SKT will expand the point benefits offered to new subscribers of the “Air” plan to 70% of the monthly subscription fee. These points will be provided for up to 12 months as long as the customer maintains the Air 5G plan.

The limit on using points to pay bills for existing ‘Air’ plan subscribers will also be significantly relaxed. For users of the unlimited data plan “Air X (5G),” the existing monthly point payment limit of 5,000 won will be removed from August 7 through the end of the year, allowing them to use their entire point balance toward their bill. Additionally, for other Air 5G plans, the point payment limit will be expanded to 50% of the monthly fee.

For example, if a customer signs up for “Air X (5G)” (58,000 won per month), they can use 40,000 sign-up points plus an additional 8,000 points earned by completing missions such as using a pedometer. This allows them to enjoy unlimited data for one year with an effective monthly cost of around 10,000 won.

Benefits for online, contactless sign-ups are also being expanded. From August 1 to September 30, eSIM issuance and download fees will be waived for new Air plan subscribers and customers activating lines without purchasing a device through the T Direct Shop.

T Membership in “Full Swing” Throughout August… Expanded Discounts on Overseas Travel and Movies

T Membership benefits will also undergo a major overhaul. In addition to the existing “T Day,” which was previously limited to specific days of the week, a three-week “T Day Brand Week” will be added to provide benefits throughout the entire month of August.

During the first week of August, “Young Week” will be held for customers aged 13 to 34, followed by “Brand Weeks” featuring major partner companies—including Tous Les Jours (Week 2), Domino’s Pizza (Week 3), and 11st (Week 4)—in Weeks 2 through 4. A “Happy Hour” program offering benefits to VIP customers visiting Baekmidang and Shake Shack will also be held.

The “Global Travel Vacation Promotion,” aimed at the summer vacation season, will also run for two months from August through September. In August, VIP, GOLD, and SILVER members will receive discounted offers on dining, transportation, and tourist attractions at major vacation spots and tourist destinations such as Bangkok, Nha Trang, and Guam (13 options), and in September, at destinations including Fukuoka, Tokyo, and Osaka (10 options).

Cultural benefits for young people will also be expanded. Customers aged 34 or younger subscribed to the Best or Light rate plans, or those using the 0 Youth rate plan, will be able to receive 50% discount coupons for CGV 2D movies—increasing from one coupon per month to two coupons per month—throughout August.

Along with this expansion of consumer benefits, SKT is also pursuing efforts to foster mutual growth within the telecommunications ecosystem. To promote mutual growth with the mobile virtual network operator (MVNO) industry, the company plans to continue improving wholesale rates and jointly explore measures for shared growth, such as expanding work opportunities for the information and communications construction industry.