[Edaily Reporter YU JIN-HEE ] “It is highly significant that our media strategy, which incorporates Google’s artificial intelligence (AI) technology, has led to tangible revenue growth for our clients. Based on our proprietary technology and operational expertise, we will maximize the efficiency of ad campaigns to drive business growth for our partners.”

Choi Ho-jun, CEO of Wise birds Inc., shared these remarks on the 9th immediately after receiving an award at the “2026 Google Ads Impact Awards,” hosted by global tech giant Google. Wise birds Inc.(273060), a KOSDAQ-listed digital marketing specialist, was selected as the winner in the “Media Achievement” category (Agency Track) at this awards ceremony, thereby gaining external recognition for its ad tech capabilities.

The Google Ads Impact Awards is a global event that highlights companies that have achieved meaningful business results by utilizing Google Ads and cutting-edge machine learning-based marketing solutions. In this year’s domestic judging process, evaluations were conducted across five core categories, divided into advertiser and agency tracks. For the agency track, only five companies were ultimately honored after undergoing rigorous metric verification.

Wise birds Inc. was recognized for successfully leading the fall/winter (FW) season campaign for “Kolon Sports,” the outdoor brand of KOLON INDUSTRIES FnC Division. The campaign implemented personalized targeting throughout the entire consumer purchase journey. It organically combined “Demand Gen,” a generative demand creation tool; “Performance Max,” an integrated conversion optimization tool; and “AI Max Search,” which aids in deriving precise keywords. Through this approach, the campaign expanded the brand’s reach while simultaneously lowering conversion costs and boosting actual sales performance.

A marketing project conducted in collaboration with the mobile platform “Zikbang” also yielded tangible results. The agency was named a finalist in the “App Growth” category’s agency track, which evaluates the ability to increase mobile app installations and improve return on ad spend (ROAS). The agency is credited with significantly increasing the influx of genuine users by diversifying video-centric app campaigns and value-based bidding (VBB) models in response to changes in privacy regulations across mobile operating systems (OS).

Wise Birds Inc. has established close official sales partnerships with major domestic and international platforms, including Google, Meta, TikTok, #Naver, Kakao(035720), X, and #Toss. Building on the synergies from its collaboration with its subsidiary, AdEfficiency, the company is solidifying its position in the performance marketing market.