Lifestyle

"Second Collaboration"... Kooho Plus Launches Collaborative Collection with St. James

Five T-Shirt Styles in Stylish Colors Now Available

SHIN MIN JOON
2026-08-04 08:14:53
[Edaily Reporter SHIN MIN JOON ] Kooho Plus and Saint James have teamed up again.

A lookbook for the Kuho Plus and Saint James collaboration collection. (Image courtesy of SAMSUNG C&T CORPORATION)

SAMSUNG C&T CORPORATION(028260) Kuho Plus, a women’s apparel brand under the fashion division, announced on the 4th that it will launch its second collaborative collection with the authentic French casual brand Saint James (SAINT JAMES).


Launched in 2019, Kuho Plus reinterprets refined designs with stylish details and creative wit. Saint James is a French casual brand with over 130 years of heritage, known for its signature striped T-shirts.

The collaborative T-shirts from the two brands, which debuted last August, sold out completely. This year’s collaborative collection is based on “The Layered Stripe” concept. It combines the French chic aesthetic of SAINT JAMES’ striped T-shirts with GUHO+’s playful sensibility to propose creative layered styling.

The lookbook released alongside the collection was also planned based on this concept. This collection consists of a total of five T-shirt styles. The new collaborative products are available at Guho Plus’s brick-and-mortar stores nationwide and on SSF Shop, the online shopping platform operated by SAMSUNG C&T CORPORATION. Notably, the two brands are operating special pop-up spaces where customers can experience the collaboration’s concept at the Guho Plus store in HYUNDAIDEPARTMENTSTORECO.,LTD’s Pangyo branch through the 16th and at ZIP739 in Hannam-dong, Seoul, through the 23rd.

Park Se-young, Team Leader of Kooho Plus at SAMSUNG C&T CORPORATION Fashion Division, said, “Kooho Plus has teamed up with Saint James to offer T-shirts in fresh color combinations and propose unique layered styling.” She added, “We hope many female customers will experience the synergy created by the two brands through this fusion of creative wit and French chic.”

Economy

Corporation

IT·Science

Economy

SamsungElectronics’ 2026 TV and Audio Models Receive Consistent Praise from Global Industry Publications

SamsungElectronics’ 2026 TV and audio products have received consecutive positive reviews in product evaluations by global information technology (IT) and home entertainment specialty media outlets. …
2026-08-11 08:49:18

Corporation

Laseroptek Co., Ltd. CEO Lee Chang-jin: "Double-Digit Operating Profit Margin by 2027 with Bascula 589"

In the global market for laser medical devices used in dermatological aesthetics and treatment, South Korea’s first-generation solid-state laser venture, Laseroptek Co., Ltd.(199550), is leading a par…
2026-08-11 08:42:02

IT·Science

Cafe24 Corp. Shares Global Growth Strategies for K-Beauty Indie Brands

Cafe24 Corp.(042000)is hosting a conference to share global growth strategies for K-Beauty indie brands. Amid the growth of domestic cosmetics exports and the online cross-border e-commerce market, th…
2026-08-11 08:41:54