[Edaily Reporter Kim Hyun-ah ] KTCorporation(030200)began pre-registration for the SamsungElectronics Galaxy Z Fold8 Ultra, Fold8, and Flip8 on the 4th at KTCorporation stores nationwide and the KTCorporation Direct Shop online store. The official launch is scheduled for the 7th.

According to KTCorporation, pre-orders placed between July 28 and August 3 exceeded those for the previous models, the Galaxy Z Fold 7 and Flip 7. In particular, the newly introduced passport-sized Galaxy Z Fold 8 accounted for more than half of all pre-orders, recording the highest level of preference among the three models.

The Galaxy Z Fold8 enhances content usability with its wider aspect ratio and improved portability, while the Galaxy Z Fold8 Ultra targets the premium market with enhanced camera and display performance. The Galaxy Z Flip8 has garnered positive responses for the usability of its cover display and its portability.

By color, the “Violet Shadow” variant of the Galaxy Z Fold8 Ultra, the “Cream” and “Lavender” variants of the Galaxy Z Fold8, and the “Pink” variant of the Galaxy Z Flip8 were particularly popular.

To coincide with the launch of these new products, KTCorporation revamped its “Choice Double” rate plan, which combines OTT and DEVICE benefits. The company expanded customer options by adding new packages that bundle YouTube Premium Lite and Netflix Ad-Supported Standard, as well as discounts on Galaxy Buds4, Galaxy Watches, TVs, and home appliances.

Benefits have also been introduced to reduce the financial burden of purchasing devices. KTCorporation Phone Care subscribers are covered for damage to smartphones, tablets, watches, and wireless earbuds for up to 72 months, and are also compensated for damages resulting from phishing, hacking, and smishing. The company also operates the “Phone Change” program, which guarantees up to 50% of the original retail price when customers trade in their existing devices.

By using a partner credit card, customers can receive benefits totaling up to 1,422,000 won through a combination of service fee discounts and cashback. Additionally, the KTCorporation Direct Shop offers service fee discounts of up to 218,000 won over a 24-month period, along with interest-free installment plans or cashback benefits from credit card companies.

Events for purchasers are also being held. Customers who sign up for the Choice rate plan will be entered into a drawing to win a two-night stay at a 5-star hotel (8 winners), a 200,000-won Shinsegae Co.,Ltd gift certificate (80 winners), or a 50,000-won Baedal Minjok gift certificate (800 winners). Customers using the “Family Phone Pass-It-On” program—where they pass their old phone on to a family member—will receive 2,000 MB of additional data per month (for up to 12 months), a 30,000-won Naver Pay or Daiso mobile gift certificate, and a Kyochon Chicken set, among other benefits.

Benefits for small business owners have also been prepared. The first 3,000 customers who purchase a Galaxy Z Fold8 Ultra, Fold8, or Flip8 and then sign up for KTCorporation’s AI service “Sajang-i” will receive 10,000 Naver Pay points. Through a random drawing, the company also plans to provide tax consulting, store management consulting, and marketing support through blog review campaigns.

Son Jeong-yeop, Executive Vice President and Head of the DEVICE Business Division at KTCorporation’s Customer Division, said, “Starting with the pre-registration for the Galaxy Z Fold8 Ultra, Fold8, and Flip8, we will provide a differentiated DEVICE experience and enhance customer satisfaction through the Choice Double rate plan, DEVICE care, and various purchase benefits.”