[Edaily Reporter Lee So-Hyun ] Cafe24 Corp.(042000)is hosting a hands-on conference designed to enhance the marketing capabilities of e-commerce brands. The event will share data-driven marketing strategies and know-how for growing brand-owned online stores, while also providing practical opportunities such as collaborations with content creators and support for creating short-form AI-generated content.

Global e-commerce platform Cafe24 Corp. announced on the 4th that it will host “Cafe24 Marketing Playbook 2026,” a marketing-focused conference for e-commerce brands, at Gabin Art Hall in Gangnam-gu, Seoul, at 2:00 p.m. on the 12th.

This event was organized to share practical insights for brand growth, including data-driven marketing strategies, methods for growing proprietary online stores, and how to leverage creator commerce.

As the e-commerce market has become increasingly competitive and marketing channels have diversified, maximizing efficiency within limited budgets has emerged as a key challenge for brand operators.

In particular, as the use of AI becomes widespread and the marketing technology gap between companies narrows, securing the right data and knowing how to utilize it are cited as key factors that determine success.

At this conference, Cafe24 Corp. plans to focus on brand marketing strategies that address these changing conditions, covering methodologies and case studies that can be immediately applied in real-world scenarios.

The speakers will be hands-on experts from the Cafe24 Corp. Marketing Center, an organization with extensive experience in designing and executing marketing campaigns for a wide range of brands. At this event, they will share practical know-how based on case studies and data accumulated in the field.

Real-world brand growth case studies will also be presented. Park Jeong-hoon, Director at Inport—a brand specializing in travel luggage—will present his experience transitioning the business model from open-market-centric sales to a company-owned online store. Inport currently generates over 70% of its total revenue through its own online store. Director Park plans to share the rationale behind the decision to switch to a company-owned online store and the process of growing the brand using customer data.

Content commerce strategies utilizing creator collaborations will also be a key topic. Cafe24 Corp. plans to introduce how to use its newly revamped YouTube Shopping partnership program and explain matchmaking strategies and operational know-how for effectively connecting brands with creators.

A lucky draw event will also be held at the venue to support participating brands’ marketing efforts. Through a raffle, prizes worth 10 million won will be awarded, including support for creator collaborations and AI-powered short-form video production. Various other prizes, such as travel luggage, will also be available.

Admission to the event is free. For more details and to register, visit the event page on the Cafe24 Corp. website.

Lee Jae-seok, CEO of Cafe24 Corp., said, “The Marketing Playbook is a practical guide that compiles strategies proven effective in various situations,” adding, “This event will go beyond simply introducing strategies; it will also provide brands with practical opportunities—such as collaborations with creators—that can lead to actual growth.”