[Edaily Reporter KYUNG GYEYOUNG ] SILICON 2 Co.,Ltd., a global K-Beauty distribution platform, announced on the 13th that “Moida,” its directly operated K-Beauty concept store, has opened a flagship store on the Champs-Élysées in Paris, France.

The Moida Champs-Élysées store, which opened at the end of last month, is the second K-Beauty specialty flagship store in Paris and spans 466 square meters—Moida’s largest location to date. It features over 1,300 SKUs from 90 leading K-Beauty brands, including COSRX, Medicube, Chosun Beauty, and Centellian24.

SILICON 2 Co.,Ltd.(257720)According to the company, sales on the first day of opening broke the record for any SILICON 2 Co.,Ltd. store worldwide, and 60.4% of first-time customers signed up for membership. Local customers flocked to the store, with the supply of “Mystery Boxes”—prepared to commemorate the opening—selling out within just one hour of opening.

The Champs-Élysées store features the first-ever dedicated “Korea Best” section, showcasing products that have been proven popular among Korean consumers. Brands such as Wellage, Round Lab, Centellian24, and Ingredient Editor are featured there. Round Lab achieved remarkable results, selling out a volume equivalent to five times the average daily sales at the Paris Châtelet store on opening day alone.

SILICON 2 Co.,Ltd. plans to expand large-scale local pop-up events for K-Beauty brands, starting with the opening of the Champs-Élysées store. Following the 20 stores currently operating in the U.S., the U.K., France, Italy, and Indonesia, the company plans to open additional stores in Portugal, Germany, Spain, and Dubai. The goal is to secure more than 100 Moida stores by 2027.

Through StyleKorean.com, SILICON 2 Co.,Ltd. supplies over 600 K-Beauty brands to 175 countries worldwide and is expanding its global K-Beauty distribution business based on its overseas logistics infrastructure and local consumer data.