[Edaily Reporter Park Jung-Soo ] Global fashion content creation company ESteem Co., Ltd. has partnered with 9Ato Entertainment to collaborate on artist management and content business initiatives.
ESteem Co., Ltd. announced on the 25th that it has signed a strategic memorandum of understanding (MOU) with 9Ato Entertainment. The two companies plan to leverage their respective expertise and networks to expand the scope of their affiliated artists’ activities and jointly explore new business opportunities, such as discovering and nurturing new talent and developing content.
First, the two companies will mutually support their artists’ activities. ESteem Co., Ltd. plans to support the fashion, advertising, and e-commerce activities of its artists by collaborating with major actor management agencies, including 9Ato Entertainment—home to actress Han So-hee—and 935 Entertainment, home to actor Namgoong Min.
They also aim to expand the acting careers of ESteem Co., Ltd.’s artists. By leveraging the management expertise and networks of 9Ato Entertainment and 935 Entertainment, the plan is to identify talent among ESteem Co., Ltd.’s models and creators who can expand their scope into acting, and to connect them with casting opportunities and acting careers.
The companies will also collaborate on discovering and nurturing new talent. They plan to jointly identify promising newcomers—such as models and actors—and provide them with opportunities tailored to their stage of development by leveraging both sides’ networks and infrastructure.
In the content sector, they will pursue joint projects. By combining 9Ato Entertainment’s management and content planning capabilities with ESteem Co., Ltd.’s expertise in fashion and visual direction in the film and video content sectors, the two companies will jointly plan and develop new content. They will also explore ways to facilitate the casting of ESteem Co., Ltd. artists, including model-turned-actress Jang Yoon-ju.
The collaboration will also expand to variety shows. 9Ato Entertainment has recently strengthened its capabilities in the variety sector by recruiting Kim Dong-jun, who previously served as CEO of SM Culture & Contents Co., Ltd. and has led MC management and content businesses. Leveraging this expertise, the company plans to support ESteem Co., Ltd. artists’ variety show activities and jointly plan and develop new variety content.
ESteem Co., Ltd. plans to expand its business scope by linking content planning and production with artist activities, while simultaneously collaborating with specialized partners in various fields and enhancing its internal capabilities.
Kim So-yeon, CEO of ESteem Co., Ltd., stated, “This agreement is a starting point for creating greater synergy by connecting each company’s expertise and networks while focusing on our respective strengths,” adding, “We will broaden opportunities for our artists’ activities and continuously create new collaboration opportunities across content and business as a whole.”