[Edaily Starin YUN GI BACK Reporter] The South Korean-Chinese joint venture boy group H&H Boys will take the stage for a celebratory performance at the “2026 East Asia Future Forum.” H&H Boys (Photo courtesy of Zenith Glocal Academy) H&H Boys have been invited to perform at the “2026 East Asia Future Forum,” which will be held on September 15 at The Plaza Hotel in Jung-gu, Seoul. Serving as cultural exchange ambassadors for Korea and China, they plan to convey the significance of cultural exchange between the two nations through K-pop music and performances. H&H Boys is a South Korean-Chinese joint idol group co-produced by Zenith Glocal Academy, led by Executive Producer Kang Jun, and China’s ZCO Entertainment. The group was formed by combining South Korea’s K-pop production system with the local capabilities of a Chinese entertainment company. Having previously been active in the Chinese-speaking world, H&H Boys are preparing for their debut in Korea with the release of a single album this summer. Starting with their performance at this forum, they plan to begin their domestic activities in earnest. Executive Producer Kang Jun stated, “H&H Boys is a group that connects Korean and Chinese cultures through music,” adding, “I hope this celebratory performance at the ‘2026 East Asia Future Forum’ will be a meaningful stage where we can share the significance of cultural exchange between Korea and China.”
Consumers’ perspectives on brands are changing. There is a growing trend toward consuming not only a product’s taste or price but also the brand’s identity, atmosphere, and story. Particularly in the …
“Will you give me a name?”
A post titled “Newcomer Naming Service” featuring the official mascot, published on CJ Corp.’s official social media account. (Photo: Screenshot from CJ Corp.’s Instagram…
The Google app has surpassed Naver (NAVER(035420)) in monthly active users (MAU) in South Korea for three consecutive months. After the rankings flipped for the first time in July, Google maintained t…